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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

Although it's an aggregate metric, it's critical. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. Closed Won Opportunities by Lead Source. Emily Harris.

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