ROAS, SMB and Touchpoints - B2B Marketing Zone

4 Performance Marketing Trends for 2022

LeadsRX

JANUARY 7, 2022

Focusing on the “Small” in SMB – Analytics is for Everyone. For our purposes here, we are focusing on the Small-to-Midsize Business (SMB) category. Optimizing return on ad spend ( ROAS ) is more important for small businesses than any other business type. But we know there are, in many cases, more steps in that customer journey.

Marketing Attribution

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Although it's an aggregate metric, it's critical. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. .

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

B2B Marketing Zone

4 Performance Marketing Trends for 2022

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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