QuanticMind

JULY 1, 2019

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit? What is the intrinsic ROAS value of the group?

ROAS 40

ROAS Landing Pages Aggregators Cost 40

QuanticMind

MARCH 27, 2019

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

QuanticMind

MAY 28, 2019

Two, it executes in a way that optimizes toward (and hopefully achieves) your goal in aggregate across the group. Presently, it helps to describe this SEM bidding optimization technique. So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue. And how do you start using it?

PPC 40

PPC Optimization ROAS SEM 40

QuanticMind

JUNE 14, 2017

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. However, Google takes individual user privacy seriously and is unable to see any individual user purchase information or credit card info – only tracking info for aggregate purchasing activity.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

APRIL 24, 2019

They’re obviously worth quite a bit, and qualitatively and quantitatively are one of the most reviewed areas within SEM ad campaigns. Your keywords drive impressions, they drive ad-clicks, they drive conversions… and hopefully repeat purchases!

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

MARCH 7, 2017

CMOs, especially, need to make aggregate-level decisions quickly. See more recent search marketing insights by checking session recaps from the SEM PDX Engage 2017 event.). You have limited insight into social channels, for instance, which are often early indicators to search intent.

Enterprise Management 40

Enterprise Management Advertisements Advertising Marketing Management 40