Remove aggregator review
article thumbnail

The Maker SERP Squeeze: Why Should SEOs Care?

Moz

Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time?

SERP 70
article thumbnail

How Google SERP Layouts Affect Searching Behavior

Moz

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effective Marketplace SEO is more like Product Growth

Kevin Indig

Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing. More depth about different aggregator types: SEO Strategy Archetypes. Examples: SERP snippets, landing pages, sign-up funnel. It’s like funnel optimization, just broader.

SEO 59
article thumbnail

Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

article thumbnail

11 realizations from testing Search Generative Experience

Kevin Indig

Google seems to pull these product attributes from written reviews on websites, which is quite stunning because Google turns unstructured into structured data. I found “best for tall people” in reviews by BGR and Insider, which Google references in the “common uses” section in the right sidebar.

article thumbnail

A Guide To Building A Strategy For Local Citations

Brightedge

Citations can be found in the form of virtual business directories, review sites, local blogs, etc. GMB is influential in Google Local, Google Maps, Knowledge Graph , and aggregator sites. Strive for success in your reviews. Share your positive reviews and work with consumers to keep them coming. Citations for SEO.

article thumbnail

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?