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B2B Marketing Zone Posts
JULY 7, 2010
In this post we’ll focus on optimizing response rates. And it’s even better when a bunch of statistics are aggregated for us in one place! CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik.
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