Litmus

DECEMBER 7, 2022

We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. I believe these AI and collective feedback algorithms will also lessen the onus on users to approve, flag, report, and unsubscribe from senders.”. Every time. Learn more.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. Download our latest iGaming Display Advertising report to discover how your marketing team can get ahead of the competition and boost campaign performance. What can I expect to discover from the report? billion) in 2020 to $92.9

Display 52

Display Advertisements Advertising Trends 52

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Sprout Social

JANUARY 11, 2024

Trends in sentiment alert you to emerging issues before they become major problems or confirm your changes are working. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Or, seasonality in interest.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. The trend here is that analytics is pervasive. It’s more than just a reporting mechanism; it’s actionable. We could easily have called this trend for 2022 “Micro-Analytics & Micro-Segments.” Human touch makes it useful.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

ClickZ

NOVEMBER 8, 2019

Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Trend #1: Personalization is popular (and growing). Trend #2: Personalization initiatives stall out due to lack of resources. “The

Trends 90

Trends Advertising Channels Personalization Advertising Mediums 90

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite. What the Data Says.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

chiefmartech

DECEMBER 27, 2021

But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. That same report from Productiv revealed that the average mid-size business now has 238 SaaS subscriptions. Martech: From Integration to Aggregation. The Martech Landscape Did Not Shrink. Blissfully).

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. The sky is blue.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Use reports like the Facebook Pages report to dig into audience growth trends, impressions, engagements and post link clicks.

Facebook 114

Facebook Effectiveness Ideal Customer Profiles Aggregators 114

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. At number 10, yahoo.com fell off the list and was replaced by Smartnews ( a mobile news aggregator ), which had been hovering at the 11th spot.

Traffic 94

Traffic Trends Aggregators Domain 94

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 100

Social Media Work Management Marketing Management Media 100

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. Another trend we looked at is the increasingly connected nature of these tools.

Work Management 142

Work Management Enterprise Management Marketing Management Marketing Automation Services 142

Sprout Social

MAY 23, 2023

Social media work is about more than just creating on-trend posts. So if there’s anyone in any industry that needs the latest information, it’s not going to know the latest trends.” And 82% of that group report that those tools have already driven positive results. It’s hard enough for brands to create human connection.

Marketing AI 132

Marketing AI Social Media Trends Work Management 132

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. Done right, you can see trends that point to bigger-picture issues and opportunities. or G2), it goes far beyond that.

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. The same study reported that in 2021, more than 60 percent of U.S. Oreo : Are you seeing a trend? Content reporting.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Moorman and her colleagues typically produce three reports for each U.S. This report is lengthy but it provides the most detailed view of the survey data.

CMO 70

CMO Customer Surveys Research B2B 70

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Ideal Customer Profiles 126

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 126

chiefmartech

JANUARY 10, 2022

The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. 70% growth according to that earlier mentioned McKinsey report.) Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

ScanmarQED

DECEMBER 6, 2023

For modeling we use three types of data frequency: Monthly data is slower moving and captures “macro” trends. daily data in a weekly model), it should be aggregated to the lower frequency. Think of how you can zoom-in on a map for a more detailed street view or zoom-out for a more global view. If data is of a higher frequency (i.e.,

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Zoominfo

OCTOBER 15, 2020

This gets coupled with ZoomInfo’s expertise in matching, aggregating, scoring, and surfacing meaningful and actionable signals at accounts and its ability to surface the functional buyer with verified contact information. Copies of reports filed with the SEC are posted on ZoomInfo’s website and are available from ZoomInfo without charge.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information.

Marketing AI 98

Marketing AI Ideal Customer Profiles Features Product 98

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Want more data and trends? Most popular reading environments.

Privacy Protection 131

Privacy Protection Email Marketing Planning Privacy 131

Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? That’s where YouTube search trend data can help you.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With Lesson.ly, iGoDigital can enjoy both of those, while being able to track and report on improvements. marketing education marketing trends technology'

Work Management 154

Work Management Marketing Management Paid Search Agency Trends 154

Martech

MARCH 8, 2024

The AI Marketing Institute recently reported that lack of education and training was the No. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. 1 barrier to the adoption of AI for marketing. Get MarTech!

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

Parse.ly

OCTOBER 18, 2023

What the data says about how audiences find different topics online For our 2016 Authority Report, we wanted to move past aggregate platform trends. Download the full report , with a breakdown of each topic. The full report breaks down each topic, but shows a wide variety in sources outside the two monoliths.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Sprout Social

JULY 28, 2020

Spot emerging trends. Pinterest is the number one platform where consumers share products, designs and trends that they’re loving. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest.

Ideal Customer Profiles 118

Ideal Customer Profiles Business Aggregators Profiling 118

Oktopost

MARCH 20, 2022

With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Tracking customer conversations, industry trends, and influencers. Additionally, you can quickly export your social listening reports in PDF or CSV formats to share with the wider team.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. Asking these questions of the reporting team helps: How many duplicates are in the data this month?

Analytics 108

Analytics Work Management Marketing Management Click Rate 108

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Walker Sands

FEBRUARY 14, 2024

In this space, you’re vying for reporters’ attention against direct competitors and any company with a connection to people-related stories. To break through the digital clutter, PR outreach must offer a compelling narrative, shed light on a trend, provide a distinctive perspective — and crucially, be supported by solid data.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Moorman and her colleagues typically produce three reports for each U.S. This report is lengthy but provides the most detailed view of the survey data.

CMO 52

CMO Customer Surveys Research B2B 52