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Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Third-party data, on the other hand, is sold by aggregators who collect information on consumer demographics, online behaviors and purchase history as well as other types of data from a variety of external sources. You can start with the data generated by your mobile web/application channels, offline sources/point-of-sale, CRM, email/SMS databases, beacons and sensors, as well as your call centers. Customer experiences are one of the most complex challenges marketers face today.