Are You Using First Party Data To Drive Personalized Customer Experience?
Marketing Insider Group
SEPTEMBER 2, 2015
Third-party data, on the other hand, is sold by aggregators who collect information on consumer demographics, online behaviors and purchase history as well as other types of data from a variety of external sources. You can start with the data generated by your mobile web/application channels, offline sources/point-of-sale, CRM, email/SMS databases, beacons and sensors, as well as your call centers. Customer experiences are one of the most complex challenges marketers face today.