Remove Aggregator Remove Recency Remove Sales Lead Remove WOM

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Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. And it’s even better when a bunch of statistics are aggregated for us in one place! Drip campaigns don’t replace skilled sales people, they complement them. Best of B2B Marketing. June 2010.

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