Remove Aggregator Remove Recency Remove Response Rate Remove WOM

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Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. In this post we’ll focus on optimizing response rates. And it’s even better when a bunch of statistics are aggregated for us in one place! Someone asked what they could do to attract even more leads and improve their response if they already had a content strategy in place. Best of B2B Marketing.

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