27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

I showed this in aggregate since Chrome and Firefox issue updates faster than you can say ‘Usain Bolt’, it seemed inapplicable to compare specific versions. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers.

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Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Third-party data, on the other hand, is sold by aggregators who collect information on consumer demographics, online behaviors and purchase history as well as other types of data from a variety of external sources.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Recency of visits. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy.

A Deep Dive Into Two Examples Of Predictive Marketing


Touchpoints in aggregation carry patterns and signals, one of which is whether an account is likely to close or not. Each account gets scored based on the quantity, recency, and weight of touchpoints, telling marketers who is further along in the buying cycle.

Leverage your emails: Four steps to activate CRM data onboarding


Once a list is uploaded, Choozle’s partners find all of the possible cookies for an individual across their different devices to create an aggregated audience from your CRM list. What’s the single most valuable asset as a brand or company? Customers (and potential customers)!

Behind The Brilliance: Building a Legendary ABM Program with Peter Herbert


Account-based web engagement is a data point while aggregated, detailed views per contact of anonymous and known people at the account-level are true insight. This approach is often referred to as FIRE (Fit, Intent, Recency, Engagement), and it is a killer approach to improving tactics and sales insight that add up to dramatically better account conversion. Building a successful ABM program for an organization can be a herculean task.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media


According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). Flipboard – a news and social network aggregator.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. 6 slick news aggregators you should try by iMedia Connection.

Not All Deterministic Identity Graphs Are Created Equal


When identity vendors link deterministic data together for recognition purposes, the false linkages above can aggregate into new links that are all incorrect. Leading deterministic graphs prioritize accuracy and recency of identity over scale. Marketers today often gauge the quality of an identity vendor based on match rates, and accurate match rates are largely determined by whether an identity graph is deterministic or probabilistic.

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy


Are the aggregate reviews on each platform - positive, neutral or negative? Here's a short list of the details you're looking for: Are aggregate reviews listed in the search results? The largest amount of aggregate reviews listed in the search results?

How to Research, Monitor, and Optimize for Questions


Its search ranking algorithm is a weird mix of personalization (based on your chosen interests and connections), recency, activity, and probably something else. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. And it’s even better when a bunch of statistics are aggregated for us in one place! Best of B2B Marketing. June 2010. Some amazing content from June. Enjoy.

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