Webbiquity

MARCH 8, 2022

Publish original studies. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. So, along with creating professional photos, you might also want to publish UGC on your social media channels as Warby Parker does.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

NOVEMBER 17, 2020

Finding the right balance ensures that you can consistently publish content that’s relevant and engaging for your audience. Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. Different resources and tools are necessary to handle both sides.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

chiefmartech

DECEMBER 27, 2021

I know, I didn’t publish a 2021 version of the marketing technology landscape. Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. You’ll notice that a lot of these aggregation platforms are not martech-specific. Blissfully).

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

FEBRUARY 7, 2024

Event-based impression and click metrics will be abandoned in favor of aggregated reporting. “There will be use cases for advertisers and publishers that aren’t solved by any one proposed solution,” said Adam Berkowitz, chief of staff at LiveIntent. IAB Tech Lab says this will make bid loss analysis impossible.

Privacy 115

Privacy Google Advertising Agencies Paid Search Agency 115

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Marketing Insider Group

JUNE 8, 2021

For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Aggregating data in one source of truth. Automation of tasks like publishing, posting, email marketing, and other low-skill activities. That’s not always possible, but we can help.

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

Martech

APRIL 25, 2022

“Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Third-party data is bought and sold too, but in that case the buyers are dealing with data aggregators, not the data owners that collected the data.

Privacy 106

Privacy Aggregators Ideal Customer Profiles Profiling 106

Liveintent

DECEMBER 7, 2021

Third-party data is consumer data acquired by third-party data aggregators that don’t have a direct relationship with said consumers. Instead, these third-party data aggregators compile insights across various data sources and use models to attribute behaviors or characteristics to general audiences. First-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

chiefmartech

NOVEMBER 21, 2022

A new 2023 State of SaaSOps report published by BetterCloud, a more upmarket SaaS management platform, gives us some updated data on the average size of tech stacks at mid-market and enterprise companies. I think of these as vertical aggregation and horizontal aggregation patterns, respectively, in matrixed tech stacks.).

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Martech

APRIL 19, 2022

Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data with second-party data from other brands and publishers, aggregated and managed in a privacy-compliant way. Why we care. First, the terminology.

Activities 86

Activities Ideal Customer Profiles Privacy Enterprise Management 86

Liveintent

JULY 12, 2022

To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator. Or, watch our discussion with Likemind and ThirdLove to learn how publishers and advertisers activate first-party data and audiences.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

KoMarketing Associates

JULY 31, 2019

Social Media Today recently published its “State of Marketing Automation Survey Report 2019,” and statistics indicated that 61 percent of marketers are still concerned with the lack of personal connection that comes with using automation tools.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

Salesforce Marketing Cloud

FEBRUARY 26, 2024

You’ll not only earn Trailhead badges to prove your skills but also be able to publish each Tableau Viz that you make to your portfolio on your Tableau Public account, which you can share with prospective employers. As you learn Tableau skills on Trailhead, you’ll build your expertise and your data analytics portfolio.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

KoMarketing Associates

MARCH 20, 2019

Sixty-five percent of markers who have incentives to use marketing automation said they can easily drill down to see the underlying data and analytic components that are aggregated into their KPIs. This is compared to just 28 percent without incentives who said the same. Marketers’ Success with Email Marketing Automation.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

Martech

SEPTEMBER 24, 2021

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. These systems help marketers aggregate internal, partner, and open data into a central repository. It helps organizations make better decisions for their customers and, in turn, increases ROI. Automating the processes.

De-duplication 138

De-duplication Marketing Automation Services ROI Aggregators 138

seo.co

FEBRUARY 15, 2022

Enabling RSS aggregator for your blog helps readers follow it conveniently. Look for guest posting opportunities and start taking advantage of them —common places to look include industry-related blogs or forums, or popular publishers who may be looking for content based on your area of expertise. Submit to Content Aggregators.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. That’s where a predictive analytics tool like outcomeX comes in.

Analytics 95

Analytics Privacy Policies Paid Search Agency Advertising Agencies 95

Zoominfo

OCTOBER 15, 2020

This gets coupled with ZoomInfo’s expertise in matching, aggregating, scoring, and surfacing meaningful and actionable signals at accounts and its ability to surface the functional buyer with verified contact information. B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

DECEMBER 28, 2020

Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. How to respond to buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Liveintent

JANUARY 8, 2021

This is a PSA for publishers and brands who want to survive as competition for attention heats up in the new year. Build a robust data aggregation strategy. Almost one-third of retail professionals have a data aggregation and enrichment strategy, but they haven’t fully deployed it or reaped its benefits yet.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Parse.ly

MARCH 18, 2021

The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews. Arendt found that non-Google, niche aggregators saw significant growth in 2020 which is likely because audiences are looking more and more for focus and personalization.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Zoominfo

JULY 25, 2022

They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers. If you’re not familiar with ZoomInfo’s Scoops, they consist of actionable insights that your sales, marketing, and recruiting teams can use to improve their workflows and increase revenue. Where’s the money?

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

Cintell

DECEMBER 20, 2018

Beyond the aggregation and normalization of the records, the contacts are then curated for accuracy/currency, which considers the key fields of a standard business card such as the name, title, company, phone, and email. The company aggregates U.S. About Salutary Data TM – Salutary Data is a data company in greater Boston.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information.

Marketing AI 101

Marketing AI Ideal Customer Profiles Features Product 101

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Martech

DECEMBER 19, 2022

Another critical element clean rooms allow is maintaining privacy-compliant querying and analytics across multiple activation channels giving marketers a way to create aggregate performance reporting. The publisher works with the marketer to onboard an entire anonymized file of users who were shown the brand’s ad.

Privacy 104

Privacy Privacy Policies Paid Search Agency Case Studies 104

Kevin Indig

OCTOBER 23, 2023

Google Discover is a gold vein for publishers: hard to find but carrying copious cash potential. Publishers are struggling. A potentially new gold vein for publishers. This can be true of nearly every publishing site - including the most authoritative news publishers. 👉 Checkout Positional.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Content4Demand

JULY 13, 2021

It can include both anonymous and known visitor data, but it’s typically considered richer data because it doesn’t rely on aggregate views of outside sources. Second-party data is usually collected from publishers, review sites or content syndication partners from visitors who’ve opted in.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . alone. “ It’s like a new type of traffic.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Martech

JUNE 15, 2023

The platform also gives publishers access to real-time bidding through its proprietary AI Bidding Engine. The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.” Are you getting the most from your stack?

Allocation 76

Allocation CMS Development Classified Ads Lead Ranking 76

chiefmartech

NOVEMBER 1, 2021

The pattern of aggregation theory in tech stacks — where platforms from data warehouses like Snowflake to collaborative communications centers like Slack increase in value as you connect more things to them — is steadily turning “stacks” into virtual platforms , helping to enable such composability.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

chiefmartech

FEBRUARY 27, 2024

Marketing is running most of its own martech apps (although the amount of IT-owned, company-wide data and aggregation infrastructure used by marketing is growing). It’s my humble ask in exchange for the free content I publish. Now, the majority of software — both by total number (48%) and spend (69%) — is owned by business teams.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160