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Reporters Discuss the State of Journalism With Walker Sands in New York

Walker Sands

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. We began the discussion by talking about what makes a good story.

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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants.

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How to Coach Marketing Teams to Measure Success

Oktopost

Be a content aggregator, not a content provider on social media. Social media is a critical channel because everyone is online. It’s become easier to track marketing efforts and measure success. A balance needs to be made when measuring the numbers vs. reputation. Marketing and sales need to work together in a sale cycle.

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The Demand Generation Strategy Guide

Zoominfo

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

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13 PR Blogs You Should Be Reading This Year

Hubspot

Institute for Public Relations. IPR is a nonprofit organization that conducts and publishes in-depth research on the factors impacting the public relations and corporate communications fields. Committed to sharing "the science beneath the art of public relations™," IPR helps PR pros stay ahead of the curve.

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The Demand Generation Strategy Guide

Zoominfo

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

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More Evidence on How B2B Marketers Have Responded to COVID-19

B2B Marketing Directions

Allocadia provides marketing management and budgeting software, and the 2020 State of Spend report is based on aggregate data from Allocadia's customer base. Spending on brand marketing fell by 16% in the second quarter, and 45% of the companies in this study cut public relations budgets by more than 20% in that quarter.