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IAB Tech Lab slams Google Privacy Sandbox

Martech

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. Event-based impression and click metrics will be abandoned in favor of aggregated reporting. ” Google responds.

Privacy 117
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Explosive Growth and Opportunity Fuel Kaon’s European Expansion

Kaon

Based on our aggregated user data for digital sales and marketing applications, European companies saw precipitous declines in B2B sales activity immediately following their countries’ lockdown orders and did not make a swift transition to virtual selling environments. KG, as new clients.

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4 qualities of an intent-driven marketing automation email program

Martech

You have to determine whether they’re serious before you invest time and money in phone contacts, the discovery process, putting together a proposal and going through the rigorous request-for-proposal process. You won’t get an accurate picture of your performance if you rely on aggregate reporting.

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The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

That means involving SMEs (subject matter experts) in creation, ensuring sales-marketing alignment, and proposing that all team members be employee advocates. Aggregating data in one source of truth. Leadership needs to convey its importance, and content marketing teams have to “sell” its value. Show Results.

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The Composable Enterprise brings us into The Great App Explosion & Big Ops

chiefmartech

The pattern of aggregation theory in tech stacks — where platforms from data warehouses like Snowflake to collaborative communications centers like Slack increase in value as you connect more things to them — is steadily turning “stacks” into virtual platforms , helping to enable such composability.

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Perion launches cookieless identity solution

Martech

It joins a growing number of proposed alternatives to tracking consumers with third-party cookies. SORT uses AI to aggregate “common ground” traits that identify scalable target audiences based on a range of real-time data signals. SORT will initially be offered by the Perion company Undertone.

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Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

You need “intelligent understanding”: insights into a specific prospect’s challenges, what they need, and what value your proposed solutions can really deliver. Today you need more than “digital body language” from your marketing automation platform (MAP) to effectively engage with prospects.