Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52

Privacy Features Test User-Generated 52

The Customer

SEPTEMBER 18, 2020

As data protection and privacy become a higher corporate priority, compliance and risk professionals would be wise to leverage data privacy frameworks in their programs. A compliance framework is a structured set of guidelines to aggregate and harmonize, then integrate, all compliance requirements applicable to an organization.

Privacy 52

Privacy Acquisition Aggregator Guidelines 52

Convert

FEBRUARY 8, 2022

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. And with great responsibility comes a greater need for privacy. Visitor Data.

Privacy 52

Privacy Optimization Opt-out Opt-in 52

The Customer

NOVEMBER 15, 2019

Privacy is only one of the problems associated with this overwhelming push for more data. The most crucial step is to move away from collecting and relying upon individual data and towards processing and analyzing aggregated data. The more insight we can derive from the aggregated data, the less we have to ask of individual users.

Privacy 52

Privacy Aggregator Acquisition Ethics 52

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Let’s see how email client market share changed in June 2021.

Privacy Protection 93

Privacy Protection Mail Privacy Email 93

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. That’s a good thing!

Privacy 52

Privacy Ethics Privacy Policy Permission 52

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.

Privacy 87

Privacy Analytics De-duplication Customer 87

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post. Apple Mail: 2.2%.

Email 92

Email Trends Privacy Protection Marketing 92

Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

Email 133

Email Privacy Protection Marketing Mail 133

QuanticMind

NOVEMBER 9, 2018

Consumer data privacy seems to be at the top of everyone’s mind these days. So how can businesses leverage consumer data to their advantage while simultaneously adhering to compliance regulations and respecting the privacy of their users? For artificial intelligence to be truly smart it must respect human values — including privacy.

Privacy 40

Privacy Industry Aggregator Advertisement 40

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Opt-out Opt-in Marketing 26

Content Marketing Institute

AUGUST 8, 2018

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. See the privacy law recently passed in California.) Should digital privacy encompass more than just data? Read: The Woman in the #PlaneBae Saga Breaks Her Silence.

Privacy 58

Privacy Content Ethics Content Marketing 58

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

B2C 65

B2C Email Personalization Privacy Protection 65

Convert

NOVEMBER 18, 2020

Google Consent Mode is here and it’s a huge step forward for user privacy. Google announced the new Consent Mode to help bridge the gap between advertising and privacy. You will still receive data on the conversions (pings), but at an aggregate level. What Is Google Consent Mode? What Services Does Google Consent Mode Support?

Tagging 66

Tagging Google Privacy Analytics 66

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of the Apple subcategories: Apple Mail Privacy Protection: 52.2%.

Email 99

Email Privacy Protection Marketing Mail 99

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%. Mobile: 7.1%.

Email 105

Email Privacy Protection Marketing Mail 105

Engagio

MARCH 12, 2020

The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. However, it really hit home when Californians passed the California Consumer Privacy Act (CCPA). CCPA stands for California Consumer Privacy Act. Watch on YouTube ).

Privacy 71

Privacy B2B Intent Data Marketing 71

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%. Webmail: 35.6%.

Email 98

Email Privacy Protection Marketing Mail 98

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR? My business isn’t located in Europe, why should I care?

Privacy 49

Privacy Privacy Policy Privacy Protection Opt-in 49

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share dropped from 53.1% Webmail: 35.9%.

Email 83

Email Privacy Protection Marketing Mail 83

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%. Webmail: 35.0%.

Email 84

Email Privacy Protection Marketing Mail 84

Lake One

JULY 1, 2021

Third-party data is often collected through an aggregator where the source of the data is unknown. It was an ill-fated change, though, with inherent user privacy issues. . Fast forward to today, privacy concerns are front and center as big tech muscles for more market share while trying to appease regulators.

Aggregator 59

Aggregator Advertisement Advertising Privacy 59

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6% in February.

Email 83

Email Privacy Protection Marketing Mail 83

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation.

Trends 89

Trends Aggregator Google Stats 89

Contently

FEBRUARY 8, 2022

privacy is moving to the forefront of ad targeting,” he adds. There’s a growing preference for aggregated data over user-level data, and as a result, we’re seeing a rise in contextual, cohort-based targeting, as opposed to targeting based on the behavior of specific, individual users.”

Advertisement 193

Advertisement Advertising Target Work 193

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%. Opens by environment.

Email 91

Email Privacy Protection Mail Marketing 91

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Email 98

Email Privacy Protection Marketing Mail 98

Parse.ly

AUGUST 12, 2020

Shadow traffic is caused by adblockers, browser privacy features, and other tools which stop events from reading your analytics provider. The largest causes of shadow traffic on both web and mobile are adblockers and new privacy features built into browsers. There are also less common tools which cause shadow traffic.

Traffic 135

Traffic Privacy Analytics Sites 135

Zoominfo

OCTOBER 15, 2020

Their technology, approach to data collection, privacy-first perspective, and focus on intent data made it clear that we not only wanted Clickagy to be a part of our intent product, but we needed Clickagy to be a part of ZoomInfo. Focus on Data Privacy. Get Started Today.

Zoominfo 246

Zoominfo Intent Data Intent Signal Intent 246

Martech Advisor

AUGUST 21, 2019

In the era of privacy primacy, when it comes to contacting customers, brands cannot afford to miss the bullseye. With so many competing products and services, it can be challenging for retailers to stand out. So, how can marketers cut through the noise to reach loyal customers and attract new ones?

Privacy 47

Privacy Customer Aging Demographics 47

Mass Analytics

DECEMBER 20, 2022

The primary distinction between Marketing Mix Modeling and Multitouch Attribution is that the former is an aggregated top-down approach, whereas the latter is a disaggregated bottom-up approach. Marketing Mix Modeling consists of collecting aggregated data (rather than customer-level data) from various sources. Marketing Mix Modeling.

Multi-Touch 59

Multi-Touch Marketing Mix Multi-Channel Advertisement 59

LeadsRX

NOVEMBER 30, 2021

Surprisingly, the confusion and frustration that overcomes the questioning Costello is similar to what some marketers – and certainly many consumers – feel when the topic of first-, second-, and third-party data is brought up when it comes to marketing analytics and what types of data meets stiffening consumer privacy requirements.

Privacy 88

Privacy Purchase Custom Publishing Opt-out 88

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. And, the data is automatically updated every few hours, so you know you’re looking at the most up-to-date and relevant information.

Eloqua 82

Eloqua Email Campaign Email Privacy Protection 82

Salesforce Marketing Cloud

MARCH 9, 2023

With Salesforce Data Cloud, you can now: Securely integrate first-party data from Data Cloud with key advertising partners to improve existing customer profiles, create smarter segments, and extend reach to new channels – all while protecting consumer privacy Activate highly targeted personalized advertising across Google and Meta properties, cutting (..)

Efficiency 84

Efficiency Features Help Marketing 84

Content4Demand

JULY 13, 2021

It can include both anonymous and known visitor data, but it’s typically considered richer data because it doesn’t rely on aggregate views of outside sources. Here again, data is richer and comes with fewer privacy concerns. Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another.

Intent Data 108

Intent Data Intent Content Intent Signal 108

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Email 102

Email Privacy Protection Mail Marketing 102

Litmus

APRIL 6, 2021

Marketers need a verifiable view of customers, and in turn, customers want to know they’re dealing with a company that knows who they are and what they want, respects their privacy, and can deliver consistently great experiences with the least friction possible. However, this new world without 3P cookies is even more transformational.

Marketing Mix 110

Marketing Mix Privacy Channel ROI 110