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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. Results can be streamed to an external viewer as an RSS feed or presented in standard reports.

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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology. Wikis, on the other hand have controls built into them that allow for different levels of contribution. Group communication and the wiki. and community building.

Wiki 100
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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way? Unstructured data also refers to those elements that can't easily be structured, like photos, graphics, videos, PowerPoint presentations, wikis, and word processing documents. Conclusion.

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The Bamboo Project Blog

Buzz Marketing for Technology

Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? Week 4-- Aggregators and RSS Feeds.

Web 2.0 100
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Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Online Marketing Institute

tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. Based on the literature review we present pros and cons of every tool for marketing purposes. is still low, but blogs, wikis and video sharing raised some interest. Overall, web 2.0

Web 2.0 40
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Content Curation in B2B Marketing

Online Marketing Institute

Pure automation of content aggregation doesn’t foster interaction. Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0

PR 20