Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 93

Tools Work Management Marketing Management Business 93

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Scoop.it

JULY 13, 2023

If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content. Social media statistics offer valuable insight into your audience and help find what they like and dislike.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. Aggregates all the data and exports to a CSV. Below you can see the visual readout for one influencer.

Verticals 63

Verticals API Aggregators Thought Leadership 63

ClearVoice

JUNE 22, 2021

A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. Some do everything from sending LinkedIn connection requests or aggressively follow my social media accounts. Use social media to find opportunities. Offer content.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

KoMarketing Associates

SEPTEMBER 25, 2013

Tie In Social Media Network Development – Make sure content assets developed for SEO performance are used for multiple channels of opportunity, especially social media distribution and network development. Not Provided) on the Rise: 4 Tricks to Compensate for Lost Keywords – via PR 20/20.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Champion Communications

OCTOBER 12, 2021

Mike Gibbons, CIO Aggregate Industries. White papers, social media feeds, something that tells me something I didn’t know, shows me a trend, that gets my interest.”. As a PR consultant, I wanted to know about the role that editorial plays in and amongst the B2B buying process. Mark Foulsham, COO Kensington Mortgages.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Understand the Impact of Social Media by ClickZ. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties. At the end of the day, none of this is yours.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin. Maybe your blog.

Social Media 115

Social Media Media Paid Search Agency PR 115

ClearVoice

MAY 17, 2019

Though Facebook, Instagram, LinkedIn and other social media networking sites are important to pay attention to as well, without a website or freelance portfolio , you don’t have an area to tell your story how you want it to be told. You may be thinking, “Well I have a website, it’s just not great.” ” Or is it okay?

Marketing Websites 97

Marketing Websites Business Work Management Template 97

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

BuzzSumo

APRIL 29, 2021

A post by Social Media Examiner on headlines also gained over 10,000 shares. We published the post on a Monday and pushed our multi-channel approach heavily on the first day, namely direct mail, paid ads, social sharing and influencer sharing. In the first three days we can see the social networks driving large volumes of traffic.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Buzz Marketing for Technology

JULY 22, 2008

Social Fluency. I think this is brilliant, and it got me thinking about how this model could be broadened to represent our social. fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This ability to integrate is social fluency.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

B2B Marketing Savvy

JULY 23, 2009

In Cronkite’s day, three networks (ABC, CBS, NBC), shaped the community experience, driven by on-screen personalities. Consider Cronkite… he was the galvanizing voice creating at the time what was likely the largest “trusted network” of its day. Others from my network were invited in, side conversations grew.

Twitter 40

Twitter Television marketing PR Social Networks 40

Hubspot

JANUARY 21, 2019

Incubators help startups accelerate their growth by providing support through management training, office space, capital, mentorship, and networking connections. Some examples of organic growth include content marketing, social media marketing, SEO, PR, paid advertising, and email marketing. Incubators.

Startups 85

Startups Burn Rate Work Management Validation 85

Buzz Marketing for Technology

JULY 21, 2008

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. Track and aim to halve the aggregate amount of non value added time. PKM: A Spec for Social Networking & Personal Content Management.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. If they are social media savvy, you can follow up via Twitter direct message. If it’s not, then we don’t.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Webbiquity

JULY 27, 2021

The virtual event technology landscape today includes tools focused on online meetings (Google Meet, Livestorm ); immersive 3D virtual event worlds ( AllSeated exVo , VII Events ); and highly engaging events ( Shindig ) with video chat networking that resembles in-person gatherings. Content Marketing Will Get Smarter.

CMO 205

CMO Gartner Budget Programs Spending 205

Online Marketing Institute

NOVEMBER 7, 2010

Pure automation of content aggregation doesn’t foster interaction. Then just tap into your network that does, and package that content to present you as the trusted industry leader. Â Pure content creation is demanding. For B2B marketers, content curation provides the best of both worlds. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. · Social Networking. ·

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. · Social Networking. ·

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Buzz Marketing for Technology

JULY 24, 2008

· Social Networking. · Social Software Group. Guerilla News Network. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. précis, summaries, reviews and other time-savers. précis, summaries, reviews and other time-savers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

JUNE 28, 2010

There have been a bunch of great blog posts about social media throughout the past week, so instead of aggregating articles under the entire umbrella of inbound marketing, I decided to focus solely on social media. If You Only Do *One Thing in Social Media. Author: Todd Defren of PR-Squared. Monitoring.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Hubspot

MARCH 27, 2013

Luckily, we're also living in the age of social media, big data, and. The growth of social media has led to an explosion in how much personal data there is about people on the web. That's a whole lot of data existing on just one social network. It crawls a site and shows how many social shares each URL has gotten.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. To prove how social fulfills business objectives, it’s essential to dig deeper. What is social media data? How does analyzing social media data work?

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132

Hubspot

JUNE 7, 2010

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. Create a Landing Page Before you start publishing content in the form of a blog, or networking on Twitter or Facebook you need to create a landing page.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Sprout Social

MAY 24, 2023

Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. But managing the social media presence of a government agency comes with a unique set of challenges. But managing the social media presence of a government agency comes with a unique set of challenges.

Social Media 99

Social Media Tools Work Management Marketing AI 99

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Like KickApps, Ning is a social networking platform.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20