PR: Crisis Communications 101 for B2B Companies

Golden Spiral

I recently interviewed Matthew Stotts, partner at Tenor PR , which provides strategic communications for VC firms, private equity, and other financial entities. Stotts especially cautions against viewing crisis in the aggregate, stating, “They’ll bean count the crisis instead of treating it as a human issue: this is about people’s livelihood or their lives. “Losing your head in a crisis is a good way to become the crisis.” — C.J. Redwine.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing


By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies. So, use PR to build your brand reputation and content marketing to sustain it. Upgrade content calendar with PR. Make PR a lead generation asset.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

How We Went Viral: Promoting Content with Influencers, Ads & PR


Can you crawl data from other sources, aggregate it and publish your findings? We got lucky last week. One of our research posts went viral. Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months.

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PR Link Earning Best Practices for Search Engine Optimization


Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. Whenever possible — as a story is being written or even after it is published — many PR offices reach out to the third-party organizations and let them know the piece is/will be posted. Unfortunately, links on press releases in aggregator sites (like PRNewswire) do not have much SEO value.

13 PR Blogs You Should Be Reading This Year


One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. From Media Royalty, Career Advice for PR Pros in the Margins. PR Daily.

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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets. >>> Looking for a B2B tech PR with expertise and execution? >>> More than a proactive PR partner: an extension of your team.

The 23 Best Content Ideation Tools


” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. Sample review: “Aggregates the best of the web. Showcase reviews: Katie Lance, B2B PR Sense Blog, Express Writers. ” — PR Daily.

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The 21 Best Content Curation Tools

Webbiquity SMM

This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. A personalized news aggregator. Aggregate content from sources across the web. PR Daily.

Best of 2007: Interactive PR


Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites.

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The Attention Web: What B2B Marketers Need to Know

Marketing Craftmanship

Initial inquiries and longstanding relationships are not nurtured by bombarding target audiences with aggregated content from 3 rd parties. For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. B2B Online Marketing Blog Online PR Search Engine OptimizationTechnology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general.

When it comes to Big Data, don’t forget the small stuff


Well, nearly a decade ago, Chris Anderson coined the term “Long Tail” to describe the value of aggregated small markets. But as social has gone mainstream, they’ve reverted to their urge to aggregate. Digital Technology Market Research Social Media/PR Adweek Big Data Chris Anderson Long Tail Martin Lindstrom MIT NewVantage Procter & Gamble Randy Bean snapchat Swiffer Wegmans

How to effectively integrate video content onto your website


This will aggregate and organize your content in a way that shows users your full body of work. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up.

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8 Steps to a Killer Social Media Newsroom for Inbound PR


But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? You can publish great content that might be worthy of some coverage, but if a reporter or journalist doesn't know who to contact or can't easily find the information they're looking for, that journalist might pursue a different source for their story, meaning you'd miss out on some great PR coverage.

The Real Price We All Pay for “Brand Journalism”

Marketing Craftmanship

A few years ago, veteran journalist Bill Moyers explained what’s happened to journalism this way: “Our dominant media are ultimately accountable only to corporate boards whose mission is not life, liberty and the pursuit of happiness for the whole body of our republic, but the aggrandizement of corporate executives and shareholders…These organizations’ self-styled mandate is not to hold public and private power accountable, but to aggregate their interlocking interests.

B2B Lead Generation Blog: Sales Leads Via RSS via

B2B Lead Generation

Woods is VP of Enterprise Solutions for , a leading news aggregator. Instead Im notified of new leads through a variety of desktop, online, and mobile RSS aggregators." RSS requires you do install something, add something, or log into a web based aggregator. I prefer to use hosted news aggregator, Bloglines , because I can catch up on my reading with out having to recreate/copy my feeds at home PC, work PC, and PDA.

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Business Blogs: PR Tool or Marketing Tool?


While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR. There's an excellent post about using blogging for PR here from the Top Rank SEO blog, though the marketing vs. PR angle seems a bit confused.

The Nine Best Reputation Management, RSS, and Social Search Tools


Sample review: “I love Feedly for several reasons (including) its beautiful and clean magazine-type layout, and the seamless integration with Buffer…Feedly is a cloud based RSS aggregator and reader that is available for web browsers and mobile operating systems. ” — PR Daily. Showcase reviews: PR Daily. Privately aggregates webpages by keyword and domain.” PR Daily.

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The art of writing the perfect blogger pitch


Bloggers don’t trust PR firms. We like to play it cool because a heavy sell never works, especially in an earned-media PR campaign. Anything we don’t use in our message model and email pitch we aggregate it into a social media, multimedia, social media profiles, news release. Image by Sean MacEntee via Flickr.

Book Review: The New Rules of Marketing and PR


There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# Social media is the new PR.

How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Savvy software companies aggregate and anonymize user data on their platforms and publish reports. This blog is a clever cover story for a boutique marketing and PR consultancy serving B2B tech.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Showcase reviews: PR Daily (Automate). It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” ” — PR Daily (Digital). PR Daily (Digital).

Earned-media micro-influencer marketing master class


My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).

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Will Twitter Become This Generation’s Cronkite? ~ScoopD

B2B Marketing Savvy

UK Perspective from Richard Merrin , Managing Director for Spreckley Partners - an EMEA independent PR consultancy serving B2B, IT and Consumer markets: It is amazing how new forms of communication can drive real change and dare I say it revolution – it would be the ultimate irony that mass access technology platforms from the west could topple this regime. Posted in Marcom for B2B, PR in a 2.0 Tags: Marcom for B2B PR in a 2.0

How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)

Crimson Marketing

By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time. Scott is responsible for connecting to Lending Club’s customers through all channels, including advertising, PR, the website, direct marketing, and customer support as well as for managing their customer-facing operations.

The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts


With businesses today compelled to invest in more channels than ever before – paid search, social, email, PR, SEO – it has become increasingly difficult for those working daily with data to expose truly valuable insights and precisely measure the effectiveness of their strategies.


Why 46 Percent of LinkedIn Ads Fail

The Point

Side note: this is a perfect example of a SaaS company leveraging aggregate client data to generate meaningful content for marketing. Most B2B marketing benchmark reports are completely useless.

Advertising methods are too ephemeral


This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. To me, Chris Brogan said it best, “customer service is the new PR.*” Looking at what @comcastcares has been able to do, customer service is the new PR, the new marketing, and the new advertising.

10 Ways to Generate More Leads from Your Business Blog

The Point

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. Let’s say that social media strategy at your company is owned by the PR folks, and they’re not too crazy about the demand gen team converting their precious blog into some kind of lead generation vehicle (the nerve!).

The True Value of Top Publisher Links


Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. Forbes The New York Times ZDnet NPR PR News Wire Seeking Alpha The Conversation USA Today CNN Benzinga Business Insider Quartz The Hill Heavy Vox.

Demystifying podcast metrics: The top 7 stats for savvy podcasters


You can track your podcast’s success in three main places: your hosting platform, distribution platform, and third-party data aggregate tools. Third-party data aggregate tools. Imagine a road trip without any signs.

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


will focus efforts more granularly on specialty publication sites and vertical content aggregation sites like B2B Marketing Zone and Event Pro Update. Some online ad dollars may also be shifted to areas like PR and influencer marketing.

Brand advocacy as a marketing strategy


I’m watching the online review as it evolves in its placement and relevancy from third party aggregator sites to that of a preference for person to person conversations on social platforms. A brand’s PR should carry the same message of empathy as the individuals or groups that advocate for it. Clarity and brevity are hallmarks of PR and provide the advocate a baseline for much needed consistency. Part 1: Observations.

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Reputation Adds New Social Experience Features to Enhance Its Complete Customer Experience Platform


Consequently, it has also become increasingly important for companies to aggregate and analyze their public and private customer feedback data in order to gain a complete understanding of their customer experience. MWW PR .

Martech in the metaverse: 5 takeaways from a lively roundtable discussion

Chief Martech

With kudos to Samantha McGarry at Inkhouse PR for arranging this session.). What is the metaverse? What will it mean for marketing and martech?

Simple Link Building Tactics to Grow Brand Authority


The influence of digital PR. With that being said, there are plenty of websites that use content aggregation methods, like Databox , where you can easily obtain a link. Influence of digital PR. A dedicated outreach strategist who is the face of the PR team.

Best DeFi Marketing Agency: Top 8 Choices for 2022

Single Grain

Their services include an initial audit, a launch package, community building, legal consulting, and listings on DeFi aggregators. They have a solid PR team to help you develop the right PR strategy to achieve the desired branding and engagement.