PR: Crisis Communications 101 for B2B Companies
FEBRUARY 21, 2019
I recently interviewed Matthew Stotts, partner at Tenor PR , which provides strategic communications for VC firms, private equity, and other financial entities. Stotts especially cautions against viewing crisis in the aggregate, stating, “They’ll bean count the crisis instead of treating it as a human issue: this is about people’s livelihood or their lives. “Losing your head in a crisis is a good way to become the crisis.” — C.J. Redwine.