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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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13 PR Blogs You Should Be Reading This Year

Hubspot

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Social media, digital marketing, and PR jobs are demanding—but enjoyable if you have the right personality. Blurred Lines.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers.

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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

It is difficult to imagine a scenario where this doesn’t become a PR disaster. CMG businesses do not listen to any conversations or have access to anything beyond a third-party aggregated, anonymized and fully encrypted data set that can be used for ad placement. … Company response.

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Part 1: How to Steal the Spotlight in HR Tech Media

Walker Sands

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

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Building your generative AI marketing skillset: Training and upskilling

Martech

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education.