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Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. And it’s even better when a bunch of statistics are aggregated for us in one place! Add WordStream’s Advanced Keyword Tools to Your Website for free - Sazbean , June 8, 2010 WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free.

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