Content Aggregation and Curation Debated

Biznology

If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Tags: Internet Marketing contentmanagement podcast

Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time. Corporate Marketing Podcasts

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

Predictive performance plays: James discusses the challenge of assigning revenue attribution to pipeline activities and prescribes a model of how to use marketing technology to track aggregate data and conversion rates of “plays”— groupings of activities—to enable performance prediction.

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.

How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. To get the full measure, listen to the podcast.

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. What we do is aggregate it. I’ll take any chance I can get to preach the value of sound marketing data and insights.

Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask

Crimson Marketing

Marketing Technology Podcasts John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past.

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Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Crimson Marketing

Marketing analytics efforts must look not only at individual campaign elements but also at aggregate performance over a long period of time. Marketing Technology Podcasts

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How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)

Crimson Marketing

By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time. Marketing Technology Podcasts big data customer experience data marketing

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Woods is VP of Enterprise Solutions for NewsGator.com , a leading news aggregator.

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My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. tags: Paul Dunay, podcast, web 2.0

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers.

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Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn [@InboundNow #5]

Hubspot

Penn ( @cspenn ), vice president of strategy & innovation over at Blue Sky Factory joins us to share some valuable insights on podcasting and email marketing best practices. Chris is an avid blogger and has been in the podcasting game since it's inception in early 2004.

How to Promote an Event with Social Media

Paul Gillin

Record as many presentations as possible and post them as podcasts or video podcasts. If you can’t record the sessions, set up brief interviews with selected speakers and post them as podcasts. Create a series of pre-event audio and/or video podcast interviews with speakers.

3 Significant Trends Impacting Marketing Leaders Now

Modern Marketing

OMC General Manager Kevin Akeroyd shared his perspective on the trends listed below during a recent podcast interview with Moneyball for Marketing , hosted by Crimson Software CEO Glen Gow. These systems were not necessarily designed for the marketer, so while we’re trying to aggregate many, many different sources of data, it’s challenging to wade through sensible strategies to maximize its use in a way that supports our customers’ journeys.

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Digital Audio Advertising Is Booming: Here’s Why

Albert

What’s more, listening to digital radio — which includes satellite radio, music streaming through services like Spotify, and downloadable podcasts — accounts for 15% of consumers’ digital media minutes. August. by Oren Langberg. Lead Sales Egineer.

How the Explainer Changed Digital Media Forever

Contently

You have the choice of listening to a podcast episode, reading an op-ed, checking breaking news, or digesting a collection of quotes from European citizens on the subject. The downside is that Vox rarely breaks stories, so its information is mostly aggregated.

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

What are your online reading habits, blogs, websites, articles, videos, podcasts? Alltop blog aggregation site: My Alltop page.

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Jay Acunzo – Podcasting tech will explode. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. Last week I ran my own content marketing prediction : A Correction In The Advertising Market.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

Podcast reviews – See above (yes, your worksheet should be growing!). People who review podcasts may be as likely to comment on a speaker’s style or voice as they are actual content. One of the most rewarding parts of planning and writing content is landing on a new idea kernel.

How to Use Social Selling to Connect With Barricaded Buyers

The Forward Observer

To listen to a Marketing Book Podcast interview with Jeb Blount about Fanatical Prospecting, click here. Examples of content can include articles, videos, slide presentations, podcasts, ebooks.

How to Use Social Selling to Connect With Barricaded Buyers

The Forward Observer

To listen to a Marketing Book Podcast interview with Jeb Blount about Fanatical Prospecting, click here. Examples of content can include articles, videos, slide presentations, podcasts, ebooks.

Quit Obsessing About the Customer Journey

The Point

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey.

Data-Driven B2B Marketing Headline Roundup

Aberdeen

is a co-op of data providers that sells aggregated intelligence about all kinds of data transactions rather than behavioral or intent data. The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

What are your online reading habits, blogs, websites, articles, videos, podcasts? Alltop blog aggregation site: My Alltop page. Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />.

5 Ways to Get More Bang for Your Survey Bucks

Content4Demand

The company can easily aggregate data and insights that focus on these individual topics to create mini E-books, briefs or checklists that dive deeper into the data but also incorporate some best practices and real-life examples. Surveys are tried and true assets in most content arsenals.

10 Ways to Crush the Competition Using Intent Signals

TrueInfluence

The process begins with the collecting and aggregating of online research activity from information garnered from millions of websites. Next, the information is aggregated using a regression analysis to look for surges that register above normal activity levels.

11 digital marketing resolution ideas for ’13

Biznology

Listen to a Podcast — the best thing about Flipboard is that you can listen to podcasts and watch videos through it too, though I don’t. I am not that good at listening to “real” podcasts but I surely do get all my content from the CBC and NPR via podcast.

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

Social media continues to show low adoption and usage among these control and automation professionals – Twitter and Facebook garnered only 1% each for weekly work related usage and as high as 62% of the people said they never use them (personal or work), LinkedIn faired a little better at 4% weekly work related usage, Blogs and Podcasts also suffered from poor showing at 4% and 5% respectively for weekly work related usage, those that did use Podcasts, preferred the on-demand kind.

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7 Ways to Engage Your Customers in Meaningful Conversation

Outbound Engine

Subscribe to their blogs, listen to their podcasts and watch their videos. You can also stay on trend with social media by using RSS aggregators, Google Alerts and other apps designed to deliver content directly to your virtual door. Favorite podcasts.

Images are now mandatory in social media content

Biznology

links hot); aggregator sites such as The Huffington Post and link-share and social bookmarking sites also spider the link, proffering a selection of images to choose from to be associated with each submission. But it wasn’t until I heard that Flipboard had really grown up and matured to include Google+ and Instagram — as well as rich-content like in-line podcasts and videos — that I took another look and my hat blew off!

Buy domain names for all your pages, products, and services

Biznology

links you’ve been using and trying to share on podcasts, conferences, and mixers. “ Bee eye tee dot ell why slash micro influencer marketing, one word ” — it does not just roll off the tongue. Infomercials and commercials have become smart.

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The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Buffer

While it’s not an RSS aggregator like Feedly, you can follow topics on Flipboard and it curates the world’s news stories to help you stay informed. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Buffer

That being said, when you look in aggregate, these are some good guidelines and starting points for you to test with. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

Social Media Attribution: How to Get Started

Buffer

Yes, there will still be the referral traffic section in Google Analytics that counts your social media traffic in aggregate. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

Content Curation: What it Really Takes to Skyrocket Your Brand’s Credibility

Scoop.it

Apart from doing it for another blog post, you can also take a video, a podcast episode, a presentation, an eBook, a checklist… Essentially any valuable piece of content and create a curated blog post from it. It’s often a challenge to dive into content marketing head first.