Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

6sense

NOVEMBER 9, 2021

They are IAB certified (which is different than complaint) for podcast analytics. Their support staff is the best I’ve experienced both from a customer level standpoint and podcast expertise. Chartable: chartable.com Purpose: An aggregate of analytics across platforms to see chart ranking and create smartlinks.

Aggregators 48

Aggregators High Quality Lead Curation Analytics 48

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” So the sock and apparel brand reduced the frequency of their messages.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Crimson Marketing

SEPTEMBER 10, 2014

While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time. Corporate Marketing Podcasts'

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Convince & Convert

DECEMBER 28, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Note: We will continue to expand Convince & Convert-produced podcasts. How to Produce a Podcast. Schedule Time Windows. Book Your Guests. Because… 4.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Convince & Convert

JANUARY 17, 2014

Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Skype 136

Skype Aggregators Social Media RSS 136

Hinge Marketing

FEBRUARY 27, 2020

Here you can use primary research to illustrate why your process is effective, or leverage aggregate client results to demonstrate success. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast. If you don’t have one, that’s OK.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Content4Demand

MAY 12, 2021

A slew of pundits lamented on how Clubhouse will change the future of brand marketing and challenged the future of the podcasting industry as a result of the app’s rise. One day, you can tap into the Clubhouse app to listen in on a panel about podcast monetization. Have you used Clubhouse to gather buyer insights and intelligence?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. He can be found on Twitter @bretsmith_HIP. Join the conversation with us on LinkedIn and Twitter.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Convince & Convert

FEBRUARY 3, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. note: we will continue to expand Convince & Convert-produced podcasts. 12 Steps to Produce a Killer Podcast 1. 12 Steps to Produce a Killer Podcast 1.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. There’s no way to really aggregate all that needs to be done during a move. Meet Luci Rainey. Challenge #2: Making Data Actionable. Luci: No company is without data.

First-Mover Advantage 52

First-Mover Advantage Paid Search Agency Planning Budget Programs 52

Crimson Marketing

AUGUST 4, 2014

Predictive performance plays: James discusses the challenge of assigning revenue attribution to pipeline activities and prescribes a model of how to use marketing technology to track aggregate data and conversion rates of “plays”— groupings of activities—to enable performance prediction. Podcast] appeared first on.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Content4Demand

FEBRUARY 12, 2021

The audience listening tools I’ve used pull and present aggregated, anonymous data, but the data is linked to websites, social profiles and other content created and posted by people and brands. Identify Influencers & Partners. Filtering lets you drill down into this content data to see whom your target audience is engaging with the most.

Tools 90

Tools Ideal Customer Profiles Aggregators Advertising Agencies 90

ConvertKit

SEPTEMBER 15, 2020

In episode 16 of the Deliverability Defined podcast, Melissa and I discuss inbox placement tests, how they can be helpful, and how they can fall short. 2) Panel data- These are real people using a free application that is aggregating their data in the background. Jump ahead. Inbox placement tests. Inbox placement test pros.

Deliverability 61

Deliverability Aggregators CAN-SPAM Act-On 61

Webbiquity

JANUARY 5, 2021

Also podcast, raise kids, sing, speak Spanish, etc. CEO @NomicsFinance, the transparent crypto price aggregator & non-sketchy alt to *you know who.* Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Following: 778. Followers: 453. Tweets last 90 days: 7.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Digilant

SEPTEMBER 3, 2020

Out of necessity, first party data will become a larger part of programmatic media plans, but for advertisers who have yet to aggregate and first party data, context and placement will become the golden ticket to maintaining scale and engagement. This shift will trigger a fundamental change in how programmatic advertisers media plan.

Aggregators 52

Aggregators Media Plans Advertisements Advertising 52

Metadata

FEBRUARY 21, 2023

What are your favorite podcasts? I think Chris Walker’s podcast is pure fire. It helps to provide the people you are meeting with a simple framework so they have time to also prepare (and it makes it easier to aggregate). This should not be done in the last week of the quarter. Sydney: I’m addicted to SmartLess.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Crimson Marketing

APRIL 7, 2015

Marketing Technology Podcasts' Keith Eadie is the CMO at TubeMogul and oversees corporate, digital and product marketing. TubeMogul’s marketing efforts focus on education for brands and agencies that are adopting a cross-screen media buying platform for the first time.

CMO 100

CMO Advertising Agencies Paid Search Agency Ad Exchange 100

Sana Commerce

OCTOBER 27, 2022

Multiple users could also use the same application and have data aggregated and centralized to leverage for company intelligence. Listen to our Chief Product Officer, Arno Ham, discuss moving to SaaS on the B2B E-Commerce Integrated podcast! . for their time. Common challenges with SaaS. These include: Ineffective integration.

Aggregators 64

Aggregators Cost Software Lead Ranking 64

Crimson Marketing

FEBRUARY 3, 2015

Marketing analytics efforts must look not only at individual campaign elements but also at aggregate performance over a long period of time. Marketing Technology Podcasts' Peter says that the effect of marketing is cumulative, and advises marketers to take a broader perspective on testing.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Metadata

AUGUST 12, 2020

5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. The 2020 Inc. Its prestigious Inc.

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Demand Generation Conference 116

Albert

AUGUST 3, 2018

What’s more, listening to digital radio — which includes satellite radio, music streaming through services like Spotify, and downloadable podcasts — accounts for 15% of consumers’ digital media minutes. Research cited in the IAB guide indicates that more than two-thirds of consumers’ digital media minutes are spent on mobile devices.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

KoMarketing Associates

JULY 20, 2016

Podcast reviews – See above (yes, your worksheet should be growing!). People who review podcasts may be as likely to comment on a speaker’s style or voice as they are actual content. Sometimes an industrious practitioner will even aggregate the events into a list, like this list from Michael Gerard of Curata.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

The ABM Agency

JANUARY 18, 2021

Data and reporting : An ABM aggregated data dashboard helps to communicate campaign performance and relevant information to both parties. . Blog posts, podcasts, and e-books build awareness with prospective customers without pushing a product or service. How Account-Based Marketing Targets High-Value Accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Digilant

AUGUST 2, 2022

They’re much more likely to respond to podcast advertising, social media, and email B2B targeting strategies. . Bombora, another partner, aggregates a wide range of B2B intent data as well as demographic and firmographic data. Consider that 60% of all B2B technology buyers in 2021 are Millennials.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Paid Search Agency B2B 52

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Convince & Convert

JUNE 6, 2014

Sony is also aggregating information in the app about the different teams and other relevant tidbits related to the World Cup. Social Pros Podcast brand communities content marketing digital marketing email marketing global social media social media Social Media Marketing Social Media Tools Social Pros' See you next week!

Social Media 144

Social Media POS Media Skype 144

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

Biznology

JULY 27, 2010

If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation. Image via Wikipedia.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Pam Didner

MAY 7, 2021

If we can feed customers’ touchpoints or engagement data to the customer journey map model, we can see how the individual or aggregate journey changes over time. If you prefer to listen I suggest you check out some of my B2B marketing & More podcast episodes about Artificial Intelligence in Marketing.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. Customer comments are aggregated for actions that are sent immediately to service representatives. Their revenue is also growing by 10%.

Analytics 109

Analytics Work Management Marketing Management Click Rate 109

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And ultimately, these are aggregators of people, the aggregators of affinities and groups. We have a podcast, it’s called enterprise sales development. Appreciate it.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Digilant

AUGUST 25, 2020

Multichannel marketing is an approach to marketing that reaches and engages with consumers through multiple channels like a desktop browser, mobile, retail, social media, podcast, etc. Multichannel Marketing. Each channel functions independently, often with different messaging, but with the same goal of reaching target audiences. .

Allocation 52

Allocation Paid Search Agency Marketing Budget Work Management 52

RebelMouse

APRIL 27, 2022

And when possible, it’s always great to add the transcript of a video or podcast for SEO and accessibility, and to increase time on site. Make Sure Your Content Is Long Form Longer, original content ranks higher than shorter, aggregated content. These are descriptions of the media content that should be brief.

Resources 52

Resources SEO CTR SERP 52

Convince & Convert

APRIL 25, 2014

This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. Social Pros Podcast brand communities content strategy integrated marketing social communities social media Social Media Marketing Social Media Tools Social Pros'

Communities 134

Communities Skype Social Media Social Networks 134