Remove Aggregator Remove Multi-Channel Remove Recency Remove Touchpoints

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Traffic >> Channels. Multi-Channel Funnels -> Assisted Conversions. Multi-Channel Funnels -> Time Lag.