27 B2B Marketing Measurement Reports in Google Analytics
MAY 3, 2018
This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Traffic >> Channels. Multi-Channel Funnels -> Assisted Conversions. Multi-Channel Funnels -> Time Lag.