aggregator persona 
Navigate the Channel
JANUARY 2, 2023
Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?
B2B Marketing Analytics
APRIL 3, 2022
We live in a world wherein a multitude of marketing tactics and channels are used by organizations to engage with their customers. From a data analytics perspective, marketing attribution data at its core is nothing more than a framework for tracking every touchpoint across the customer journey.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Outbrain
DECEMBER 3, 2018
For a few years, the answer to this dilemma seemed to be multi-channel marketing. If brands had a presence across all channels, they were bound to meet and engage their target consumer at some point. They have different attribution models running for different campaigns across online and offline channels.
Bannerflow
JULY 12, 2019
Multi-channel and format reach. With the increasing number of digital touchpoints of your average user, your advertising should be keeping up. Buying and serving digital video programmatically – across channels – is now a key strategy for marketers. This is where programmatic advertising is leading the charge.
Salesforce Marketing Cloud
MAY 2, 2022
A CDP is software that aggregates data to create a centralized profile of a customer. There are four key ways to use CDPs to their full potential: data unification, human-centric marketing, identity resolution, and real-time engagement across channels. What is a customer data platform? How does a customer data platform work?
Marketing Insider Group
JANUARY 9, 2024
They only have the aggregate experience of what they see, hear, and feel from us. Thanks to the progression in marketing technology, the digital and social footprints left by leads on public channels like your website can now provide valuable insights. Switch channels in and out as you test. How are they feeling? Stressed out?
Customer Experience Matrix
JUNE 25, 2015
What made it modern was a standard relational database(2) and multi-step campaigns that that sent users down different paths depending on their actions during the campaign. This was realistic when interactions were limited to a few company-controlled touchpoints. But if you want to understand my thinking in more detail, please read on.
Expert insights. Personalized for you.
65 
Let's personalize your content