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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Aggregation. Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. Authority and independence.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 30, 2010.

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Earned-media micro-influencer marketing master class

Biznology

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80
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The art of writing the perfect blogger pitch

Biznology

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Bloggers don’t trust PR firms. Now, on to the meat of the pitch.

Blogger 80
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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

A more static website or series of microsites. Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. These are conventional PR placements, but in this case, they’re about your content. Email lists – of both customers and non-customers.

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Show Me the Money—or at Least the Leads.