Remove aggregator media-plan
article thumbnail

How to Optimize Your B2B Events Strategy (and How AI Can Help)

Metadata

According to Bizzabo, 98% of event organizers planned to host at least one in-person event in 2023 , while 85% planned to host at least three. For example, your Customer Success team could host an event about increasing customer lifetime value (LTV), while your Customer Support team could plan one about customer service best practices.

article thumbnail

The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is daily MMM a good substitute for MTA?

ScanmarQED

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

article thumbnail

Marketing mix modeling: A marketer’s guide

Martech

With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. or “How will a 10% change to upper-funnel media impact bookings?” The details of the modeling approach differ, but all forms use aggregate (not user-level) data.

article thumbnail

How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

article thumbnail

Prove the value of content by managing the end-to-end process under one roof

Contently

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Make content plans that align with campaign goals.

article thumbnail

How to Increase Blog Traffic (in 10 Steps)

seo.co

Useful for optimizing content for search. There are also plugins to integrate your social media efforts into your blogging. And then there are plugins for properly optimizing your blog. Enabling RSS aggregator for your blog helps readers follow it conveniently. Post on Social Media. Place Affiliate Links.