Five fascinating ways AI is changing advertising
DECEMBER 2, 2019
With technology powered by AI, media planners will be able to free themselves up for other high value activities. It’s peppered with shots of news reporters, media hype and people watching what is sure to be the vehicle’s destruction on TV. 3) AI for media planners. Technology advances promise to help media planners with budget allocations based on their media mix modeling. 4) AI for media buyers.