Remove aggregator network vertical
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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

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RIP, Fleets

Biznology

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). How do you aggregate them into one cohesive picture? Yes, people loved the audio-only format.

Twitter 104
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The average enterprise uses 91 marketing cloud services

chiefmartech

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). But in aggregate, marketers use a ton of them. 184): Instead of a small number of massive monolithic applications, you have a loosely-coupled network of hundreds of smaller services. A few points worth making: 1.

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100
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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

The virtual event technology landscape today includes tools focused on online meetings (Google Meet, Livestorm ); immersive 3D virtual event worlds ( AllSeated exVo , VII Events ); and highly engaging events ( Shindig ) with video chat networking that resembles in-person gatherings. Content Marketing Will Get Smarter.

CMO 205
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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Of course, search isn’t the only PPC vertical you can optimize for. There are several other types of audiences you can target on the Display Network, YouTube and Gmail: Affinity audiences — Audience targeting to expand the reach of TV ad campaigns. Building your social media audience.

PPC 42