chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

chiefmartech

JUNE 12, 2017

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). But in aggregate, marketers use a ton of them. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. A few points worth making: 1.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But first… A Brief Rant. Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. When LinkedIn Wont Work. 12 Comments.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

ClearVoice

OCTOBER 23, 2018

According to HootSuite Academy , curated content is aggregated information that is gathered “from trusted sources relevant to your industry” and shared across your channels, while still providing photo and author credit (i.e., photos that you take and post on Instagram, original blogs and articles you write for LinkedIn and your website).

Curation 80

Curation Marketing & Strategy Top of Funnel Content 80

Buzz Marketing for Technology

MAY 26, 2010

Aspiring to the World Wide Rave theory from David Meerman Scott which says to give away your content rather than lock it up behind a registration form. Share this on Linkedin. Kill the white paper!” they are increasingly telling their clients. “We And I tend to agree. Here is Bloom Group’s position on this [link]. Share this on Reddit.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Content Standard

SEPTEMBER 5, 2016

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. World Economic Forum.

Linkedin 40

Linkedin Marketing & Strategy Marketing Strategy Brand Identity 40