Martech

AUGUST 30, 2021

The SERPs are more complex than ever, with Google entities becoming the direct competition. Data aggregation and collection is an important step in your maturity in SEO. If you are still manually downloading and aggregating data in an attempt to draw insights, there are easier ways to do this.

Automation 121

Automation SEO Aggregators Act-On 121

Kevin Indig

SEPTEMBER 26, 2023

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. Unlock instant insights with automated keyword grouping into topics & clusters.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Conductor

JULY 18, 2022

By creating content and landing pages that match all parts of a user’s journey, we can ensure we are targeting the right keywords on the best page that Google wants to show. There are thousands of different factors to consider when doing keyword research , such as search volume, seasonality, branded vs. non-branded, localization, etc.

Intent 64

Intent SERP Television marketing Content 64

Kevin Indig

MAY 29, 2023

Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. E-commerce keywords show marketplace-like results. Before AI, Google was able to rearrange snippets and sometimes SERP features.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. Kevin Indig • 11 min read Solving Fragmented User Intent Fragmented User Intent describes keywords that serve several intents.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

seo.co

JANUARY 9, 2023

The term co-occurrence is used by some SEOs to describe how keyword phrase association across sites can impact search engine results. The relationship of co-citation is established by contextual keywords and mutual links. There may be a few keyword synonyms, but no longtail matches, and little in the way of link juice.

SEO 102

SEO Keywords SERP Aggregators 102

Brightedge

AUGUST 28, 2020

GMB is influential in Google Local, Google Maps, Knowledge Graph , and aggregator sites. Citations with links back to your site have more SEO value than those without links as having quality backlinks play an influential role in ranking in the SERPs. Leverage keywords in your business descriptions. Citations for SEO.

Ad Building 75

Ad Building Lead Scoring Lead Ranking SERP 75

Kevin Indig

OCTOBER 23, 2023

🚀 Improve Search Rankings with Optimize by Positional 🚀 Stuck on page 2 or 3 of the SERPs and struggling to rank higher? Term Frequency Optimization: Boost your keyword game effortlessly. Related Keywords: Expand your content's reach with relevant terms. Google is a sushi chef turning Eel into $8 a piece.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

RebelMouse

APRIL 27, 2022

SEO Quick Checklist: Mark off These Critical Steps for Search Success Use Your Search Phrase Early and Often Each piece of content you create should have a targeted search phrase or set of keywords you want to win. It’s most important to place your keywords early on in your URL, headline, first paragraph, and image tags.

Resources 52

Resources SEO CTR SERP 52

Valasys

NOVEMBER 4, 2022

Augmented data aggregates multiple data types that can be easily understood, which can be further used by marketing and sales organizations. Through AI-powered SEO, you can save a lot of your time in keyword research. It helps in knowing the trending topics, making keyword predictions, and covering competitive gaps.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

Conductor

APRIL 26, 2021

With Digital Presence tracking , you’re able to track the visibility of all your digital content on the Google SERP. And knowing that today, more consumers begin their product searches on Amazon than Google ( 63%, according to one study ), we’ve released Amazon Tracking to provide a dedicated view into the Amazon SERP, too.

Features 52

Features Organization Enterprise Management Work Management 52

Hubspot

JULY 18, 2019

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets. What is PPC?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Click here.].

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Conductor

AUGUST 24, 2022

Use keyword research to uncover topics and themes for content that will allow you to rank for keywords and terms that are important to your business. Analyze keyword popularity and usage seasonality to decide when to publish or update content. Topic ideation. Content calendar/seasonality recommendations. Brief support.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I aggregated them by root domain. Conclusion.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Kevin Indig

MARCH 18, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content. This is the power of Ahrefs Webmaster Tools!

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Hubspot

MAY 7, 2019

79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. These changes reduce bounce rates and increase page rank on Google SERPs. This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in once place. source: Moz ). source: SparkToro ).

Statistics 98

Statistics Google Click Rate Adwords 98

KoMarketing Associates

MAY 15, 2014

We ask clients to provide an overview of their business, messaging keys, and keywords that they would like to focus on in the industry. Identifying these keyword themes allows us to shape our strategy and hone in on the areas of the industry that are most relevant to the brand. Aggregating Resources. Promotion of Content.

Process 120

Process B2B Guidelines Paid Search Agency 120

Hubspot

APRIL 25, 2019

Your title is prime real estate for two things: product information and keywords. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Create product titles that read naturally and reflect a handful of relevant keywords.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Brandwatch Marketing

FEBRUARY 5, 2019

Kompyte – Compare traffic, referrals, visitor behavior, keywords and search rankings, paid ads, and site by site social metrics. You can input competitors to track, or let Kompyte suggest them based on the keywords you are tracking. SEO and Keyword Analysis Tools. SERP Rankings Tool. Prices start from $24.90/month

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

seo.co

APRIL 11, 2021

Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. It aggregates so many products and buying options across the web that you can’t go wrong. For example, any product listed with Google Shopping can appear in regular Google SERPs.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Moz

JANUARY 1, 2019

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A.

Research 59

Research Optimization SERP FAQ 59

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Lack of organic keyword growth. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Webbiquity

MARCH 17, 2010

Own Your Domain Name & Aggregate All of Your Social Accounts with Chi.mp A review of Chi.mp, a free service that enables you to register a personal/unique domain name, domain name, then blog, create photo albums, and aggregate all of your social accounts in one place. by How-To Geek. Real-Time Chat Tools. Enhanced Search Tools.

Tools 100

Tools Best Practices Word of Mouth Aggregators 100

Conductor

MARCH 24, 2020

You can also create Categories and use Keyword Performance or Category Comparison to see if shifts in demand have any ties to changes in visibility over time as well: Do these surges correlate with recent events, or is something else driving demand? Are shifts in performance due to changes in rankings? Why does this matter?

SEO 49

SEO Enterprise Management Correlation Comparison 49

Moz

NOVEMBER 24, 2019

We’ll go through the process of investigating why your app traffic declined, including: Identifying potential external factors Identifying the type of keywords that dropped in visits Analyzing app user engagement metrics. For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year.

Traffic 50

Traffic SEO Lead Scoring Lead Ranking 50

Walker Sands

OCTOBER 26, 2018

So if you’re looking for tangential ideas, scroll down to the bottom of the SERP. Moz Keyword Explorer. While Google search results can give you a nice high-level look at potential topics and themes of interest, Moz Keyword Explorer provides a more in-depth, keyword-specific analysis of search activity. What gaps exist?

Tools 40

Tools CMS Development Generation Amazon 40

Moz

OCTOBER 15, 2020

One of my favorite techniques is to use this search operator here, where you type in the keywords that your content is about and then you do a site:example.com. This allows you to find relevant pages on your site that are about your target keywords, and those make really good targets to add those links to from your older content.

SEO 64

SEO API Tips Best Practices 64

RebelMouse

MAY 30, 2018

started out as a social feeds aggregator and subsequently went viral as the "social front page." These tags are also used as search keywords. SEO Best Practices: Next, the creator optimizes their post for the search phrase they want to win in the SERPs. Posts can be further filtered by date published, author, and keyword.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Moz

MAY 16, 2019

One of my favorite techniques is to use this search operator here, where you type in the keywords that your content is about and then you do a site:example.com. This allows you to find relevant pages on your site that are about your target keywords, and those make really good targets to add those links to from your older content.

SEO 70

SEO API Tips Content 70

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

Traffic 145

Traffic Paid Content SEO Organization 145

Navigate the Channel

MAY 22, 2023

You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of keywords as topics, or ideas that form content on a website.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65