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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration. He’ll also illustrate the advantages that accrue to genuine marketing ops organisations and provide suggestions on how to get started or improve your own operations.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion. A roundup post is a type of a “listicle” that focuses on aggregating other brands, experts, and products. Roundup posts.