DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Zoominfo

FEBRUARY 8, 2022

We have a very large data team that, day in and day out, aggregates, cleans, and creates sets of data. Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

ABM in Action

JUNE 29, 2023

Avatars help identify intent and then drive meaningful conversations to improve lead quality. What Makes It Special SalesboxAI leverages first-party intent signals to reach and engage with IT buyers and the buying committee members. What It Solves The solution is designed to solve lead volume, velocity and quality challenges.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Intent Data can be used for future prospecting because it reveals patterns that might assist you to increase your prospects’ purchasing decisions along their buyer journey.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Martech

OCTOBER 28, 2021

Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent. According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources.

Top of Funnel 117

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

Only B2B

SEPTEMBER 21, 2021

Businesses may identify “ready to buy” prospects and fine-tune their ads using a variety of aggregated intent signals. Intent Data could well be utilized for future prospecting since it reveals trends that can assist you enhance your prospects’ purchasing choices throughout their buyer journey.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Only B2B

JUNE 30, 2023

Research by TOPO reveals that organizations using sales intelligence platforms powered by intent data see a 32% increase in sales acceptance rates. Intent Data Platforms: Intent data platforms aggregate and analyze vast amounts of data to provide actionable insights.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Martech

JANUARY 13, 2023

This can come from optimizing ABM tools, intent engines or solutions that apply AI models to identify account propensity, priority, fit and timing. Aggregate and mine intent signals across all the sources and tools we are using. No longer can we skim the surface.

Marketing Analytics Tools 132

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 132

DealSignal

MAY 15, 2022

Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you.

Buyer's Journey 121

Buyer's Journey Domain Intent Analysis 121

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? An astronaut shows buyer intent as he stands at the point of purchase.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

NetLine

AUGUST 31, 2023

By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually get your hands on the buyer-level intent insights the platform offers.

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. However, it’s important to remember that not all intent data is created equal.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Inbox Insight

NOVEMBER 17, 2023

The multifaceted benefits of intent-based marketing Adopting intent-based marketing strategies can yield a plethora of benefits, such as increased engagement and conversion rates, improved customer experience, and deeper insights into B2B buyer needs and preferences.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

DealSignal

OCTOBER 26, 2022

Fundamentally, all B2B data platforms providers can be divided into three categories: list sellers, aggregators, and data platforms. Data Aggregators Data aggregators collect their information from a wide variety of sources and therefore provide broader coverage than list sellers.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

PureB2B

FEBRUARY 3, 2022

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Martech

OCTOBER 29, 2021

Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources.

Top of Funnel 110

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 110

Zoominfo

DECEMBER 28, 2020

The most straightforward way to access buying signals data is through a third-party vendor. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Here’s what that would look like on the ground.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Inbox Insight

MARCH 13, 2024

The aggregation of 3rd party intent signals provides a fuller picture of the buying process. This insight also helps to inform sales follow-up through revealing real-time interest. Account Surge: insight into wider account actively beyond first party environments.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

ClickZ

OCTOBER 27, 2020

It isn’t simply aggregated registration data from services like Groupon, either. Rather than simply adding someone to an “auto-intender” audience because she visited Cars.com, second-party data provides transparent, reliable audiences based on real intent signals such as requests for test drives or lease information.

Privacy 128

Privacy Advertising Agencies Transparency Mobile Advertising 128

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

6sense

NOVEMBER 22, 2021

Sellers armed with leading account engagement technologies can track, aggregate and de-anonymize these intent signals. As buyers conduct research, they leave behind digital “breadcrumb trails” or “footprints in the snow” across the internet. ABM tools help them better understand the buyers’ research and buying processes.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

DiscoverOrg

OCTOBER 19, 2017

Intent data shows what people at companies are searching for and consuming on the internet (not just your website). Intent” is based on prospects’ current interests ; for example. Engagement data aggregates activity from all the people who interact with your company at the account level. Engagement.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

MAY 30, 2019

Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing. We identified the number of unique devices researching each week across 124,000 manufacturing firms globally (Figure 1).

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Adobe Experience Cloud Blog

JULY 7, 2017

In using social intent data for our own lead scoring, Socedo found that over the course of a month the leads generated from social intent signals were 45% more likely to convert into opportunities, and in about two-thirds the time it traditionally takes to convert. They also closed at a 23% higher ASP.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

illumin

AUGUST 14, 2019

Supernodes are large social multinational companies, celebrities, influencers, and/or aggregators focused around a central interest. When consumers “raise their hands” via social signals, marketers need to be one step ahead of the vast competition and be able to quickly and efficiently identify target audiences.

Intent Signal 50

Intent Signal Aggregators Segmentation Advertisements 50

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? How is buyer intent data collected?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Litmus

JUNE 29, 2021

In aggregate, that is used to set ad rates and tell advertisers what kind of audience reach they can expect. Opens are a particularly critical performance metric for those of you who sell or place advertisements in your emails, like some media companies do. Opens tell you approximately how many ad impressions an email generated.

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. To access this data efficiently, many opt to purchase it from third-party vendors.

Intent Data 52

Intent Data Intent ROI B2B 52