Directive Agency

MARCH 15, 2022

You can use LTV to compare different industries or verticals to see which industry/vertical has the best value to your organization. And to the right of that, select the field you want to aggregate. So, choose whichever field you want to aggregate. Add in a row grouping for something like Industry.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Aggregators 52

Anteriad

MARCH 27, 2023

We worked closely with ServiceNow to deeply understand their audience to create an ABM demand generation model across 10 product lines, 4 industry verticals, and 13 target audiences. Successes like these come from aggregating insights big and small. If you want to get ahead, remember, “knowledge is power.”

Multi-Touch Attribution 52

Multi-Touch Attribution Lead Ranking Aggregators Verticals 52

chiefmartech

NOVEMBER 21, 2022

This persistent drive for better integration has become a strong motivator in the martech industry. I think of these as vertical aggregation and horizontal aggregation patterns, respectively, in matrixed tech stacks.). But integrating your tech stack is only the first step.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Litmus

NOVEMBER 18, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from August 1-October 31, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

ClickZ

JUNE 6, 2020

Only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals.

B2B Marketing 139

B2B Marketing Paid Search Agency Content Marketing B2B 139

B2B Marketing Directions

NOVEMBER 12, 2023

"Topline Report" - This report provides response data at the aggregate level for all survey questions.

CMO 70

CMO Customer Surveys Research B2B 70

Litmus

AUGUST 11, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from July 1-31, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 131

Privacy Protection Email Marketing Planning Privacy 131

Moz

DECEMBER 9, 2019

This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. Sufficiently large penetration in readership amongst existing authorities in your niche/vertical.

API 63

API Verticals Aggregators Thought Leadership 63

Litmus

JUNE 10, 2022

The above email client market share data points provide an at-a-glance look at the industry at large. Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from May 1-31, 2022. It highlights global trends across all industries and verticals.

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Litmus

APRIL 7, 2022

We recommend using the information shared in this blog post as a reference point for the industry as a whole, but the real key lies within your subscriber base. Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from March 1-31, 2022.

Email Marketing 100

Email Marketing Privacy Protection Privacy Mobile Marketing 100

Kevin Indig

MAY 29, 2023

YMYL Google doesn't show SGE for YMYL queries (Your Money or Your Life verticals like finance, health or legal) every time. I expect Google to be very careful with giving advice in regulated industries, which is good news for classic organic results. Second, query refinements and vertical search tabs seem to share the same space.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Litmus

JUNE 8, 2021

Our email client market share stats are pulled from billions of opens, anonymously collected and aggregated with Litmus Email Analytics from May 1-31, 2021. It highlights global trends across all industries and verticals. Where did we get all this data? Some email clients may be over- or under-represented due to image blocking.

Mobile Marketing 130

Mobile Marketing Email Marketing Lead Scoring Lead Ranking 130

Kevin Indig

JANUARY 31, 2023

Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. Our industry will expand beyond AI-powered curation (feeds), to AI-powered creation (content). Who owns AI training data? Content ownership is a complex problem.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

B2B Marketing Directions

APRIL 9, 2023

"Topline Report" - This report provides response data at the aggregate level for all survey questions. This report is lengthy but provides the most detailed view of the survey data.

CMO 52

CMO Customer Surveys Research B2B 52

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical. In short: Be scrappier, and see innovation differently.

Differentiation 93

Differentiation Social Media Media Aggregators 93

Litmus

SEPTEMBER 8, 2021

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from August 1-31, 2021. It highlights global trends across all industries and verticals. Where did we get all this data?

Email Marketing 119

Email Marketing Mobile Marketing Lead Scoring Lead Ranking 119

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I aggregated them by root domain.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

markempa

APRIL 27, 2017

They only have the aggregate experience of what they see, hear, and feel from us. As you know more about your prospects role and the industry they’re in, you can then create messages based on industry vertical or company size. . Here’s the thing: Our customers don’t see our funnels. Smart Tagging Contact Attributes.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

DealSignal

FEBRUARY 20, 2024

This could mean substituting a lower-cost tool for some big spend or conversely aggregating spend into a multi-purpose tool, even if they aren’t quite top-notch. The first step is to personalize by Persona, Industry, and firmographics. Martech saw an outsized impact when organizations sacrificed tools to maintain program spend.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Litmus

DECEMBER 17, 2021

Although email client market share provides powerful insights on the industry as a whole, the real value lies with your subscribers. Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from November 1-30, 2021. Take a look at your audience.

Privacy Protection 97

Privacy Protection Privacy Email Marketing Mobile Marketing 97

Litmus

FEBRUARY 9, 2022

Now it’s your turn: Although email client market share provides powerful insights about the industry as a whole, the key lies with your audience. Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from January 1-31, 2022.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Stats 93

Biznology

JULY 28, 2021

However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do social media platforms feel they have to copy each other? How do you aggregate them into one cohesive picture? To be 100 percent transparent, I never used Fleets. Let’s dive in….

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Litmus

NOVEMBER 22, 2021

And, although these are powerful insights on the industry as a whole, the real power lies within your analytics—that is, your audience. Though email client market share provides powerful insights on the industry as a whole, the real value lies within, with your audience. It highlights global trends across all industries and verticals.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Differentiation 93

Madison Logic

FEBRUARY 10, 2023

To avoid this issue and refine your ICP based on your sales team’s experience, ask them questions like: Which companies from which industries do you see in the pipeline the most? Which company verticals have you seen the most difficulties in selling to? Do you see industry gaps? How would you describe our ideal customer?

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

ClickZ

JANUARY 2, 2021

Buckle up for details on challenges, key industry players, patents, and a lot more. We spotted how 2020 has been for the industry titans and what 2021 holds. 10% of marketing leaders have outsourced the data aggregation part of revenue attribution strategy. Key industry players. Hello, 2021! Digital titans. Ad networks.

Forecasting 96

Forecasting Advertising Agencies Cost Per Thousand Advertisements 96

Litmus

AUGUST 6, 2021

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from July 1-31, 2021. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

MARCH 9, 2022

We recommend using email client market share as a reference point for insights on the industry as a whole, but the key to unlocking your potential lies within your subscriber base. It highlights global trends across all industries and verticals. Stay tuned next month: We’ll be back next month to share what shifts took place.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Differentiation 79

Unbounce

APRIL 15, 2021

The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors. That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Litmus

MAY 9, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from April 1-30, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 79

Privacy Protection Email Marketing Privacy Mobile Marketing 79

Outreach

APRIL 20, 2020

Aggregated Outreach activity data tells a similar story, though the swings aren’t as prolonged or dramatic, likely because sales teams can’t ever truly let off the gas. In section “The rise and rise of the need for ‘Security’ during COVID-19” of Bombora’s article , some verticals are in obvious trouble (i.e.

Intent 102

Intent B2B Sales Activities Bombora 102

Content4Demand

MAY 14, 2021

In “ Connecting the Dots on Content & Audience: Building Messaging Strategies That Support Targeted Programs for Specific Buyers & Verticals ,” we’ll walk you through the secrets to developing storylines that will engage specific audiences. Can you tailor the experience to different industries or buying committee members?

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Litmus

JULY 8, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from June 1-30, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Litmus

APRIL 5, 2021

Email client usage differs from industry to industry and from brand to brand. Our 2020 market share data comes from over 12 billion email opens worldwide, anonymously collected and aggregated with Litmus Email Analytics from January 1 – December 31, 2020. It highlights global trends across all industries and verticals.

Email Marketing 78

Email Marketing Lead Ranking Mobile Marketing Bandwidth 78

PureB2B

FEBRUARY 24, 2022

These could be companies in the same vertical industry as you are, but aren’t direct competitors. Sites that aggregate industry news are another potential candidate for a content syndication partnership. For new leads, you’ll want to syndicate on popular, high-ranking websites that also reach your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Litmus

JULY 23, 2021

Our email client market share stats are pulled from millions of email opens, anonymously collected and aggregated with Litmus Email Analytics from June 8-30, 2021. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 92

Privacy Protection Privacy Email Marketing Personalization 92

Litmus

JANUARY 7, 2022

While email client market share provides powerful insights about the industry as a whole, the true value lies with your audience. Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from November 1-30, 2021. For example, Light Mode was 73.7%

Privacy Protection 86

Privacy Protection Email Marketing Privacy Stats 86

PureB2B

FEBRUARY 24, 2022

These could be companies in the same vertical industry as you are, but aren’t direct competitors. Sites that aggregate industry news are another potential candidate for a content syndication partnership. For new leads, you’ll want to syndicate on popular, high-ranking websites that also reach your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62