Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Here’s how I see it and I’d like to hear your views as well. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Your example of the differences between analytics tied to an individual's online behavior and analytics that monitor aggregate activity is exactly what worries me.