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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. The topic is ROI measurement of Marketing initiatives.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

And my favorite: “The ROI of social media is that your business will still exist in five years.&#. This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one. SEMPO Report Suggests Measuring ROI Still Challenging by MediaPost Online Media Daily.