How to make real friends (and pimp your Klout) with Flipboard


Additionally, all of this great content aggregates right to me, so I become not just more broadly informed but also way more deeply-informed as well. How an iCrossing office increased its Klout through #KloutWar2011 ( I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Easy Steps to Amplify Your Blogging - grow - Practical Marketing Solutions , September 16, 2010 Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone. iCrossing (2). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals.


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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one. Diving deeper into the iCrossing study referenced above, Google accounts for 74% of non-branded search traffic, with Bing and Yahoo tied at 13%.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Your example of the differences between analytics tied to an individual's online behavior and analytics that monitor aggregate activity is exactly what worries me.

Marketing + Technology + Management – Hype = MarTech


But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization. Anita Brearton , CEO of CabinetM , will lead a panel on marketing stacks with Jeff Harvey , director of marketing technology at Red Wing Shoes ; Laurie Klausner , VP world wide marketing at Entuity ; and Shiva Vannavada , CTO at iCrossing.