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20 Common Social Media Marketing Myths BUSTED

Hubspot

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. 20 Common Social Media Myths BUSTED.

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. Socialnomics reports that for the world's largest brands, 25% of search results return user-generated content from review sites, blogs, and social media updates.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. But rather than relying on businesses to present this information on their own, Google tries to fact-check by aggregating information from all over the web.

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43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

Each of the findings support a hypothesis you've heard before: social media has set standards for online interaction for Millennials. Each of these preferences is central to social media in general, so it's not surprising that they extend into the decision making process for purchases. Some of the opinions might surprise you :). . .

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The Ultimate Guide to Marketing Trends in 2018

Hubspot

In fact, YouTube is the second most popular social network behind Facebook. Social Media Marketing Trends. According to the Data & Marketing Association (DMA), social media spending will account for almost 20% of marketing budgets in the next 5 years. Social is an important part of every business’s marketing strategy.

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14 Ways to Increase Your Website Traffic (+ Top 10 Tools)

Single Grain

These include website analytics software, such as Google Analytics, as well as social media analytics tools, like Facebook Insights and Twitter Analytics. And you can check your website’s performance in the SERPs with tools like Semrush or Ahrefs If you want, skip right to our list of tools.

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How to Drive Traffic with Content Amplification

Hubspot

If you've shared a blog post on social media, or have done an ad campaign for your new product launch, then you're already familiar with content amplification. If you promote blog posts on a social media account, you are amplifying your content. Next, paid social media ads are great for brand awareness.