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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

Include Links to Your Review Properties in Your Email Signature. Links should be included in the email signatures of everyone in your company, especially those interacting with customers on a daily basis. Take a cue from sites like UncommonGoods, which aggregates user-generated content for blog content.

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How to Drive Traffic with Content Amplification

Hubspot

For example, search engines use pay-per-click (PPC) advertising , which means bidding on keywords to earn a placement at the top of search engine results pages (SERPs). Pinterest also has an Ads function, but you don't have to pay to distribute content — just make sure you use relevant hashtags when you're posting. Image Source.