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How to Research, Monitor, and Optimize for Questions

Moz

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. Google / Bing SERPs Search results give us lots of cues beyond People Also Ask boxes, provided you use smart tools to analyze them. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A.