How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. ShareaCoke also became the number one trending hashtag on the platform.

How to Research, Monitor, and Optimize for Questions

Moz

Its search ranking algorithm is a weird mix of personalization (based on your chosen interests and connections), recency, activity, and probably something else. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A. You can use Cyfe to monitor the #redditama hashtag in combination with your core term. The tool has a pretty unique set of options allowing you to find tweets based on keywords, hashtags, and even words in users' bios.