Convince & Convert

APRIL 10, 2018

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW. The shorter the better, please!

Buzz 156

Buzz Social Media Media Conference 156

ClearVoice

DECEMBER 12, 2019

Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. Conference hashtags. Most marketers love to share compelling content from these conferences, so a bevy of information is usually only a hashtag away. Convince & Convert.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Oktopost

MARCH 20, 2022

The Profile Analysis will enable you to zoom in on what your competitor is posting about, identify their most used words and hashtags, and understand the sentiment around their social campaigns. Tracking customer conversations, industry trends, and influencers.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Buffer

NOVEMBER 24, 2020

Finally, if you want to see how your posts have performed on aggregate, you can look at the post summary table under the Posts tab. Hashtag analytics for first comments While we had hashtag analytics for Instagram posts for a long time, we were not able to analyze the hashtags in the comments.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Convince & Convert

APRIL 10, 2018

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW. The shorter the better, please!

Buzz 109

Buzz Social Media Media Conference 109

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Remember: Instagram listening is about more than @mentions, comments and #hashtags. What is Instagram listening?

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Don’t just rely on keywords and hashtags when location-tagged content can be much more actionable.

Conversion 121

Conversion Tagging Case Study Case Studies 121

Sprout Social

APRIL 12, 2022

Hashtags and tagging. Look at your posts again and this time around, observe your use of Facebook hashtags and tagged Pages. The hashtags should be relevant and limited. This is an aggregated data set so your best times may vary from the graphic below. No one wants to read a post where #every #word #is #tagged.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Only B2B

AUGUST 22, 2022

Make sure to consider the following if you wish to get install base intelligence on your rival: Business website Using social media Sites that aggregate reviews Commercial directories. Monitoring brand name and branded hashtag mentions on social media is an excellent approach to see how people feel about your rival.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

EveryoneSocial

MARCH 23, 2023

Using mentions (and hashtags) in your EveryoneSocial share copy can multiply the reach of your content. And just like hashtags, @mentions are clickable hyperlinks on LinkedIn, allowing viewers to immediately navigate to the tagged company.

Tagging 52

Tagging Linkedin Press Profiling 52

Hubspot

APRIL 6, 2020

You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. You can use hashtags and keywords to make your posts discoverable. Flipboard is a content aggregator site that allows users to read content from multiple sources in one place. So, how can you do that?

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Track comments using keywords or hashtags and analyze them in real-time or historically.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Sprout Social

MAY 23, 2023

For example, Sprout Social’s Optimal Send Times and hashtag recommendations maximize your reach—while sparing you hours of manual engagement and performance analysis. For you, that means less time aggregating data, and more time acting on it. Think: experimenting with new content formats or digging deeper into performance metrics.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. Every week, we created a new poll and used a custom hashtag (#SEJSurveySays) so the series could be branded better and people knew what to look for.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Sprout Social

MARCH 11, 2020

Shares and hashtags. Shares (including hashtag shares) signal that your content was not only meaningful to your followers but also worth getting in front of others. Highly shared posts and hashtags can clue you in on ways to expand your audience beyond your current base. Impressions and reach.

Social Media 125

Social Media Media Eye-Tracking Impressions 125

Convince & Convert

MARCH 12, 2015

Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags. The site offers product information on the company’s new Organic Fuel, a “Buy One Bro One” coupon (for you and your fave bro, obviously).

Organization 134

Organization Planning Microsite Case Study 134

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. Consider creating a proactive content strategy with socially relevant hashtag holidays.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical.

Social Media 116

Social Media Social Marketing Media Paid Search Agency 116

Buffer

AUGUST 19, 2019

That being said, when you look in aggregate, these are some good guidelines and starting points for you to test with. This doesn’t necessarily include hashtags either. Many brands add multiple hashtags either to their caption or to the first comment of their post. Best practices range anywhere from 4 to 9 hashtags being ideal.

Social Media 74

Social Media Course Copywriting Media 74

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked. There are five key steps you should take. Evaluate your existing audience. brand and product names) on social.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Sprout Social

FEBRUARY 20, 2020

You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Here are a few things to consider while building your queries: . Conversation.

Work Management 119

Work Management Marketing & Strategy Marketing Management Demographics 119

EveryoneSocial

FEBRUARY 22, 2022

Industry news sites : Depending on the industry, sites like FiercePharma and ScienceDaily are great aggregators of news. Within your company or university : Some workplaces have an employee advocacy platform like EveryoneSocial to aggregate great content all in one place. What if I want to create my own content?

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Sprout Social

NOVEMBER 16, 2016

Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. That being said, hashtags can help a Tweet’s visibility, so you cannot completely do without them.

Twitter 101

Twitter Traffic Ad Building Tips 101

Sprout Social

MAY 9, 2023

When NLP algorithms are coded for social listening, they can interpret the data even if it’s splattered with colloquialisms, code switches , emojis, abbreviations, hashtags or spelling mistakes. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Hubspot

NOVEMBER 17, 2017

Every post contained the same hashtags to drive inbound engagement. We allowed it to log in on our behalf, set specific hashtags to target, applied restrictive filters, set the algorithm on ‘auto like,’ and gave permission for the bot to leave a certain amount of generic comments. Researching emerging content trends and hashtags.

Work Management 78

Work Management Peer-to-peer Profiling Automation 78

Sprout Social

JANUARY 21, 2021

Social listening can help you identify keywords and hashtags associated with marketing as they appeared through your campaigns. For example, check out how IT Cosmetics ‘ review aggregator breaks down the positives and negatives of any given product. Dig into messages from your fans, followers and customers.

Social Marketing 135

Social Marketing Paid Search Agency Social Media Work Management 135

Convince & Convert

MAY 1, 2014

While some may chuckle at the idea of asking their car a question, or fear negative backlash following several high profile hashtag campaign failures, here’s why this campaign has been effective for MINI: The campaign caters to the company’s super fan audience of “MINIacs.”

Features 144

Features Video Marketing Campaigns Case Study 144

Hubspot

AUGUST 28, 2017

TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. 1) TweetDeck. 2) Social Mention.

Social Media 78

Social Media Tools Media Brand Identity 78

ClearVoice

APRIL 13, 2020

Your bio can include a brief description of who you are and what your brand is, contact information, emojis, hashtags and more. Use of emojis, hashtags, and font: Be creative with your Instagram bio. What that means is, start aggregating photos, videos, and other content around your brand and your business.

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111

Huptech Web

OCTOBER 6, 2023

However, it wasn’t used for advertising at that point—it was used for aggregating information. Fashion brands often launch hashtag campaigns, like ASOS , inviting customers to post pictures donning their clothing. GoPro’s got this hashtag game on point. Gymshark loves a good hashtag campaign.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Sharpspring

DECEMBER 9, 2022

Q&A: aggregate text comments and response videos for questions you’ve asked and answered. Explore TikTok hashtags with similar content. Start by identifying popular hashtags among your target audience. Stitch: add your videos and sounds onto existing TikToks. Promote: push posts out to a wider audience.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Convince & Convert

MAY 9, 2016

Not only do automated responses feel impersonal and robotic, but they also take more time to aggregate, find and publish. When a branded hashtag experiences an increase in mentions, it’s important that followers aren’t being ignored. What’s worse, you often cannot edit automated Tweets before they go live.

Response Rate 100

Response Rate Allocation Enterprise Management Twitter 100

KoMarketing Associates

JULY 14, 2016

This is a great aggregator tool for mention tracking, which saves time and makes the process simpler. It also allows you to download CSV files of top users, hashtags, keywords, and sentiment. Along with results, it also tells you sentiment, positive/negative language use, and other metrics about what people are saying online.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

Sprout Social

JANUARY 26, 2021

Tracking your social content performance in aggregate may sound like a timesaver, but in actuality it can make reporting more complicated than necessary. If you’re promoting an event, create an event hashtag you can monitor with social listening tools and share back metrics like potential impressions and engagement.

Social Media 143

Social Media Media Burn Rate Tagging 143

Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

KoMarketing Associates

JULY 20, 2016

Do hashtag searches for keywords relevant to your business, including brand names and your competition. Sometimes an industrious practitioner will even aggregate the events into a list, like this list from Michael Gerard of Curata. Social media – Search for active users with interest in your field.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120