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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization. Brian, Jon, and Mike will also talk about how they govern and apply marketing technology in their current companies — metaphorically, what do these celebrity chefs cook in their own kitchen? I have an allergy to hype.