The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. Explicit vs. implicit aggregation.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. He was a master aggregator, one who would certainly be accused of plagiarism if he was a 21st-century artist. Aargh?

HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

So even in its current state, Curata is worth a look if you want to sail the seas of content aggregation. Tags: software as a service demand generation marketing automation natural language processing artificial intelligence content aggregation Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site.

ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? We have invited Tony Karrer to share his insights on content aggregation.

Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation

Move toward thinking of lead cost in aggregate. When you look at the price from an aggregated perspective, you’re probably a lot closer to a true lead cost. Lead Generation Checklist – Part 4: Clear and Universal Lead Definition [More from the blogs].

The 21 Best Content Curation Tools


Create and source user-generated content fast with simultaneous collaboration. Share the latest content in your industry, generate backlinks, and avoid copyright issues. A personalized news aggregator. Aggregate content from sources across the web.

How to Blow $100,000 on a Lead Generation Campaign


It is interesting to note that one of sources (content aggregation) has a $23.15 Lead Generation Definition of a Lead Appointment Sales Lead Management Lead Close Rate

Trying to predict referral trends in 2019: what we got right, and what we got wrong

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Evolving aggregation.

10 Most Popular B2B Lead Generation Blog Posts of 2017

Marketing Insider Group

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group. January is a time for new beginnings.

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. George and the Plymouth Rock marketing team categorize bad leads, or leads that do not sell, in terms of how that lead was generated.

5 steps to wrangling your most important social media channels


Content aggregator — email subscriptions (free) and Feedly (free). Spend five or ten minutes reviewing your checklists to pinpoint which activities are most meaningful and generate results. Social media gurus make social media management sound so darn difficult.

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance


Now we get to the heart of what should matter to demand generation experts. If you, as a demand generation expert, have a telemarketing team, each contact needs to have privacy and consent statements built into the call notes. De-identified and aggregate consumer data.

5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks.

B2B Lead Generation: 26 Strategies For 2019


Check out: How to Master Lead Generation. In a nutshell, Albacross is a simple-to-use tool that allows B2B marketers to automatically generate leads from their company’s website. eCommerce aside, exit pop ups can also be used by B2B marketers to generate more leads. Strategy 1.

Introducing the 2012 B2B Demand Generation Benchmark Project

KoMarketing Associates

All of your responses will only be used at an aggregate level; your contact information will not be shared. Click here to start now: “ How Does Your Demand Generation Program Stack up? ”. Have you ever wondered what demand-gen channels your peers find most successful?

Building a Marketing Technology Stack for Your Demand Generation Efforts


Demand generation is about more than just delivering sales-ready leads for products or services. A set of software tools used to achieve a specific goal is referred to as a technology stack, and an effective marketing technology stack is important for the success of demand generation efforts.

How Can Content Marketing Generate Leads?


Links, simply put, equal lead generation by bringing more visitors to your site. Content marketing is at the forefront of SEO, because it using value links like these, not simply links in a popularity contest style aggregation.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011


Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. ” Why lead generation and branding aren’t mutually exclusive by iMedia Connection.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain.

Using Facebook for B2B Lead Generation

Sales Engine

Having reached a content peak , many people are clamoring for a platform to aggregate the content they’re interested in because we can’t possibly consume all of the information we’re hit with on a daily basis.

10 Most Popular B2B Lead Generation Blog Posts of 2018

B2B Lead Blog

This following list was compiled based on aggregate Google analytics showing social shares and unique visitors generated from Twitter, LinkedIn, Facebook, and views. The single biggest issue for B2B revenue growth remains demand generation: increasing lead quality and quantity.

What to Look for Before Choosing a Lead Generation Partner for You?

Unbound B2B

For a business organisation to have high performing marketing and sales, it needs to have a functioning B2B lead generation strategy in place for the entire funnel to run smoothly. Explore and Identify your Lead Generation Issues. Lead generation B2B Lead Generation

B2B Lead Generation: Are You Killing the Golden Goose?


This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. For example: 6,000 out of 9,000 leads generated by one client’s marketing department had a 1.28% lead rate resulting in a cost per lead of $2,662.24.

B2B Lead Generation Blog: Sales Leads Via RSS via

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Woods is VP of Enterprise Solutions for , a leading news aggregator.

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New Features Added to B2B Marketing Zone and Social Media Informer


Each day, week, month and year, each site generates a “Best Of&# Edition. The intent of the sites is to aggregate and make it easy to find great content. Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer.

How to Maintain Great Content Curation

The Effective Marketer

On the surface, content curation sounds like a great way to generate content with little to no time or effort. Be Careful How You Aggregate. Content Marketing Marketing ROI community content aggregation content curation content marketing content plan lior levin Marketing Automation

10 Most Popular B2B Lead Generation Blog Posts of 2017

B2B Lead Blog

This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. Over 25% of marketing-generated leads get assigned to the wrong person. Who should own B2B lead generation: sales, marketing or both?

What's it take to generate leads that fuel your forecast?


Is it the name on a list you bought from a content aggregator for $23? Which means those “leads” land in a black hole, and the money spent to generate them is wasted. What’s it take to generate a volume of real leads, the ones you really need? PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Before addressing that question, let me ask another. What is a lead?

Stride Offers a Next-Generation Customer Data Platform

Customer Experience Matrix

Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems. But its primary focus on data aggregation and access makes it feel something like a throwback. Program reports describe program-generated activities and dropout rates with reasons for each step in a multi-step program. One feature that marks Strike as a next-generation CDP is pricing.

Demand Generation Blogs Continued


In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media.

The Complete Guide To B2B Lead Generation

Unbound B2B

What Is Lead Generation? What Is B2B Lead Generation? How Does Lead Generation Work? Why Do You Need A Lead Generation Process? The Mechanics of A B2B Lead Generation. Lead Generation Methods. How Outbound Lead Generation Can Boost Your Sales Process? How to Build an Effective Action Plan for Lead Generation. B2B Lead Generation Best Practices. B2B Lead Generation Tools. Lead Generation Metrics. What Is Lead Generation?

How much does outsourced lead generation cost (vs. keeping it in house)?


Tastes great, less filling—that’s not only one of the greatest campaigns ever ( AdAge says it’s 8 th on the list), it has a corollary in the sales lead generation space. By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim. Who’s going to take their eye off the lead generation ball to keep positions filled?

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Is it better to in-source or outsource sales lead generation?


This is the second of a 2-part series that borrows Miller Lite’s super successful Tastes Great, Less Filling campaign theme to make a point about sales lead generation. Just as the beer pleases two constituencies (those who want their beer to be both full bodied and light), the outsourced approach to lead generation, qualification and nurturing pleases two kinds of marketing and sales leaders.

How Partner-Focused Content Can Drive B2B Lead Generation

Content Standard

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. If you rely on partners to drive lead generation for your technology brand, it’s important to remember that you’re competing.

How To Generate Great Content For Content Marketing


Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all. Let’s look at ways to generate content – and ideas for content – when you’re not Hemingway. Aggregating For Fun and Profit. One last way to keep the task of content generation from becoming a burden: repurpose your content.

Is Our Blog Generating Leads? This Simple Report Has the Answer


The key parameters to set include: Lead-centric goals: Metrics added to the Metric Groups area should include both the specific goals that you would consider to be important, or be considered a “lead”, and the Goal Completions metric, which is the aggregate of all goal completions.

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Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

This includes both data a company gathers through direct interactions and data aggregated by third parties and offered for sale. Scientists tell us that the attention span of the average human is now shorter than the attention span of a goldfish.(1)

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps


When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Data tracking, aggregation and measurement. 4:15 min —How analytics are used in lead generation.

Generating Referrals: Are Your Clients Helping Your Brand?

Hinge Marketing

” He explained that aggregate client loyalty could be measured by taking the difference between the ratio of promoters and detractors within a company’s client base (Net Promoter Score = %Promoters – %Detractors).

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Finding Success with

Leading Results Rambings

FAS is a lead aggregator. Our best advice for any business considering an investment in FAS (or a similar type of lead generator in your industry) is to take a long hard look at your sales process, and make sure you are using a marketing and lead generation approach that meshes with it.