SMX East 2017 Day 3 – Attribution, Video and Analytics
QuanticMind
OCTOBER 26, 2017
Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. Poulton compares the concept of DDA to Lloyd Shapely’s cooperative game theory, which attempts to assign “credit” for different players on a team for contributing to a game outcome.
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