27 B2B Marketing Measurement Reports in Google Analytics
MAY 3, 2018
This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Goals >> Funnel Visualization. Pro Tip: Do not include your “thank you” page as the final step in the Funnel definition, this is automatically added by Google Analytics. Multi-Channel Funnels -> Assisted Conversions. Multi-Channel Funnels -> Top Conversion Paths.