Remove Aggregator Remove Funnel Remove Recency Remove Touchpoints

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Goals >> Funnel Visualization. Pro Tip: Do not include your “thank you” page as the final step in the Funnel definition, this is automatically added by Google Analytics. Multi-Channel Funnels -> Assisted Conversions. Multi-Channel Funnels -> Top Conversion Paths.

A Deep Dive Into Two Examples Of Predictive Marketing


If you are focused on long term goals then identify accounts that require more nurturing and begin planning how you will move them through the funnel. The score is based on the quantity and quality of touchpoints. Account-engagement scoring is an algorithm built with touchpoints data. A touchpoint is simply a marketing interaction like a web visit, form fill, phone conversation, or email click. Marketing Touchpoints Are The Building Blocks For Predictive Marketing.