KoMarketing Associates

MAY 3, 2018

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Goals >> Funnel Visualization. Multi-Channel Funnels -> Assisted Conversions. Multi-Channel Funnels -> Top Conversion Paths.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Engagio

FEBRUARY 19, 2019

You have account-centric measurement in place, including: account funnels, ABM scorecard, account-scoring (MQA). Account-based web engagement is a data point while aggregated, detailed views per contact of anonymous and known people at the account-level are true insight. You have lead-to-account matching.

Account Based Marketing 73

Account Based Marketing Ideal Customer Profiles ABM Ad Building 73

Moz

MAY 2, 2019

Are the aggregate reviews on each platform - positive, neutral or negative? Here's a short list of the details you're looking for: Are aggregate reviews listed in the search results? The largest amount of aggregate reviews listed in the search results? Request: You set up a review funnel for your client. Wrapping up.

Acquisitions 57

Acquisitions Ideal Customer Profiles Webinar Metrics Marketing & Strategy 57

Choozle

OCTOBER 15, 2019

Once a list is uploaded, Choozle’s partners find all of the possible cookies for an individual across their different devices to create an aggregated audience from your CRM list. Think about segmenting your customer database by value, actions, loyalty, recency, purchases, attendance, and satisfaction.

Activities 40

Activities CRM Account Based Marketing Advertising Agencies 40

B2B Marketing Zone Posts

JULY 7, 2010

What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. They likely create a workaround. and keeping!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40