27 B2B Marketing Measurement Reports in Google Analytics
KoMarketing Associates
MAY 3, 2018
This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Pro Tip: Most B2B marketing organizations are using landing page technology that often lives on a separate sub-domain; i.e. info.site.com or resources.site.com.
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