Martech Advisor

JANUARY 27, 2020

Not every survey response will be relevant or helpful, but in aggregate, they’ll provide you with important data points that can help guide your content strategy. Hold focus groups. Truly useful focus groups (and marketing research in general) require a significant amount of upfront planning.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Brightedge

OCTOBER 6, 2020

Market Insights aggregates granular search data into consumer categories that empower you to answer these questions. Inform branding and omnichannel teams on how consumer brand preferences are changing faster than any focus group or lookback data with real time search data. What are your opportunities?

Organization 116

Organization Tools Business Correlation 116

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. This term has typically been associated with aggregating mentions and evaluating sentiment, and that can help, but for B2B to want niche.

Research 92

Research B2B Marketing Tips B2B 92

Convince & Convert

MARCH 8, 2017

They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. It’s a highly targeted, nearly free focus group.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Because while data can tell you the aggregated story of the people who interact with your brand, it can also entice you to make myopic decisions based on numbers alone. It’s imperative to your brand and your marketing’s overall success. There’s no doubt that all of this data can be a huge blessing. Do either of these make sense?

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134

Sprout Social

JULY 6, 2022

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. This vantage point is especially critical in the current economic landscape.

Social Media 115

Social Media Social Marketing Media Paid Search Agency 115

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. It requires extensive internet crawling infrastructure to detect changes and aggregate updates across hundreds of thousands of websites.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Kevin Indig

MARCH 18, 2023

In most cases, Aggregators already treat the website as part of the product since SEO is an obvious growth channel for them. The key question then is: Who at your company/client owns web aesthetics, and how do they interface with SEO? If there is no owner or the company is too small for one, can SEOs advocate for web aesthetics?

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Modern B2B

JUNE 5, 2023

They’re doing this in several ways: Focus groups: Collective perspective on topics from a group of customers or prospects In-depth interviews: One-to-one interviews to build out a picture from an individual’s perspective. Where and how do people convert (in aggregate)? How many people were involved in the sale?

Planning 52

Planning Sales Qualified Leads Lead Scoring Lead Ranking 52

Navigate the Channel

MARCH 13, 2023

HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). Customer satisfaction feedback is exactly what it sounds like. What is Net Promoter Score (NPS)?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Martech Advisor

OCTOBER 1, 2019

Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Marketing campaign analytics (e.g., HubSpot, Marketo, or Pardot). Social listening (e.g., Hootsuite, Sprout, Buzzsumo, or Sprinklr). SurveyMonkey and Qualtrics or support from market research agencies).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Build trust and satisfaction with customer service and support.

Tools 93

Tools Work Management Marketing Management Business 93

Biznology

SEPTEMBER 5, 2014

This can be done with an online survey, a chat room, through a phone survey, or even a focus group. You might want to use a third party researcher to get this information, and aggregate responses to ensure anonymity of the participants. The key is to get unbiased responses. Otherwise, you probably will not get the full story.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. But if you can, put as much human time into social listening as you put into managing your aggregated reports. In larger companies, it may be a customer advocate – or a whole floor of them.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Content Standard

NOVEMBER 13, 2015

Most of this happens at the user level—”collections” fill a similar space to channels on YouTube, aggregating associated content. But even within these groupings, there is a distillation of specific collections with recognized authority that serves the largest audiences.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Adobe Experience Cloud Blog

MARCH 16, 2015

Matt began by saying that social media is essentially the largest focus group you have access to today. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. It can give you incredible insight into your customers’ likes and dislikes. PR and Comms.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Webbiquity

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&#

Social Media 100

Social Media Peer-to-peer Media PR 100

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Conversation Aggregation.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Sprout Social

JANUARY 30, 2023

Social listening tools like Sprout’s can help you aggregate the voice of your customer so you can make crowd-pleasing decisions and bring the best possible product to your customers. Sprout Social’s Smart Inbox tool aggregates every message from all of your profiles in one place. This is where social data comes into play.

Examples 114

Examples Ideal Customer Profiles Brand Identity Branding 114

Convert

MARCH 22, 2022

It’ll contain data gathered from focus groups, interviews, email surveys, analytics analysis as well as data-backed ideal customer profiles and demographic info. While these 1:1s are integral in promoting an experimentation culture, you should also match it up with access to aggregated data and reports.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Sprout Social

JULY 6, 2023

Some of our platform’s analytics highlights include: Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts. Track conversations around your brand Social is like a 24/7 focus group. Your audience is always sharing things they’re excited about, their challenges and their favorite products.

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Tip: If you're just looking to get quick insights, Google has just launched a tool called Consumer Surveys that lets you ask a question and get aggregated responses and accompanying data for $0.10 many marketers draw a blank.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

seo.co

APRIL 5, 2022

Using information it’s aggregated from millions of searches, Google offers a convenient “related searches” section at the bottom of each SERP. Conduct surveys or focus groups with some of your most avid readers and most loyal customers to hear what they’d like to read in a blog, and what they’re currently missing from their regular material.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Single Grain

MAY 31, 2023

Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends. Sales Data: Sales data includes information on product purchases, sales channels, pricing, and customer segments.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. It’s taking all the social conversations in aggregate and looking at the overall tone of them. People don’t know what they want until you show it to them.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Adobe Experience Cloud Blog

NOVEMBER 10, 2011

This is a great opportunity to create a group of premium customers and post special updates and exclusive offers. The Hangout feature allows for live group chats with webcam support. This is a great tool for product feedback or a quick online focus group for marketing ideas. Think of it as office hours for your business.

Google 48

Google Business Amazon Adwords 48

Contently

NOVEMBER 10, 2017

But I also believe that these aggregations of human behavior can take away from our empathy. Focus groups are great and all, but participants may be eager to make moderators happy. Maybe you reviewed existing buyer personas and journey maps, or created your own from scratch. See: Godwin’s Law.)

Paid Search Agency 150

Paid Search Agency Work Management Marketing Management Advertising Agencies 150

Hubspot

NOVEMBER 11, 2015

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. Another good option is to follow relevant social media accounts and use HubSpot’s Social Inbox to aggregate your updates.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Bluetext

JUNE 11, 2021

But understanding the priorities of each stakeholder within each stakeholder group requires a data acquisition and data management approach that efficiently captures, aggregates, and generates insights about how your company is positioned with regard to that stakeholder group and the awards they oversee. .

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Hubspot

DECEMBER 27, 2012

Message testing can scale all the way from an individual conversation with a handful of different people in your target audience, to a large-scale research effort involving surveys , competitive analysis, and focus groups. Below, I’ve provided a few categories of questions you can use to begin message testing for your own launches.

Product 28

Product Peer-to-peer Differentiation Hubspot 28

Buzz Marketing for Technology

JUNE 27, 2008

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. And why aren’t they all aggregated anyway?

Education 100

Education Research Google Class 100

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Unbounce

OCTOBER 1, 2018

It’s nice to see your aggregate data trends in your tool’s dashboard, and their math is a good first look, but I personally like to have access to the raw data. offers.site.com), then you can see the aggregate conversion rate of that step in the funnel. If the ratio is pretty far off, you may have had a buggy experiment.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convince & Convert

SEPTEMBER 20, 2010

Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. I see social networks as about depth and interaction, rather than breadth and the aggregation of eyeballs.

Twitter 145

Twitter CRM Business Paid Search Agency 145