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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. You can take this approach in a few ways.

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” ” If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be? Sheryl Sandberg , of Lean In and Google/Facebook fame.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. These things, unfortunately for market researchers, are unquantifiable.

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12 Steps to Producing a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype. However, we do not use a mixing board or any advanced audio techniques, and it is my understanding that Skype may be superior in that configuration. Explain the Show.

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How to Produce a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype. However, we do not use a mixing board or any advanced audio techniques, and it is my understanding that Skype may be superior in that configuration.

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. If you could do a Skype call with any living person, who would it be? Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms.

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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. ” If you could do a Skype call with any living person, who would it be? What’s the best way to let you know you love her?