Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Lead Gen Aggregators 100

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Webbiquity

JANUARY 24, 2011

6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Related Post. Share this on Bebo.

Social Media 100

Social Media Tools Buzz Media 100

SpotMe Blog

MARCH 23, 2023

About The Forrester Wave : B2B Event Management Technology, Q1 2023 Forrester is a highly influential research and advisory company that helps businesses worldwide excel with technology and provides essential guides to help leaders with their buying decisions. Today, participants expect more.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

chiefmartech

JANUARY 31, 2022

Last year, I wrote about a pattern of aggregation platforms growing in martech stacks. The two key characteristics of an aggregation platform: It centralizes a cross-departmental capability (e.g., Instead of futilely fighting The Great App Explosion , aggregation platforms embrace it. These are vertical aggregation platforms.

Aggregators 93

Aggregators Marketing Automation Services Verticals Work Management 93

Webbiquity

JULY 27, 2021

Most CMOs will still utilize this channel, but will be highly selective about the events on which to spend their constrained funds. Of course, that may mean increased attention and greater results for the vendors wise enough to maintain or increase their live event budgets coming out of the pandemic.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech

SEPTEMBER 21, 2021

Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e., The market is quickly evolving, as marketers demand integrated marketing functionality that rapidly translates into bottom-line return.

Marketing Automation Services 119

Marketing Automation Services Enterprise Management Work Management Marketing Management 119