B2B Lead Management Market Heats Up

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4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people.

Demandbase: A New Twist In The Lead Management Automation Market

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I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.