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The new blueprint for customer experience: Always on, always listening

Martech

This is where customer data platforms (CDPs) are essential in their ability to offer a centralized repository to aggregate data from a myriad of sources (e.g., CRM, web/email/mobile analytics, social media management, ecommerce, POS, IoT, customer service and chat, survey tools, etc.).

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. Even just having an aggregated “rating” or “star” system placed near the product is a green-light indicator of a great product. Poorly Designed Error Messaging at the POS. The thick of the 2012 holiday season is here.

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